In this episode I'm talking with Haysam Telib, CEO of Optimad a Turin-based consultancy & software house working in the freeform deformation & shape optimisation space. We cover some ground, including: • how consulting is a great way to get ideas for products your customers would buy but.... • why transitioning from consulting to products is MUCH harder than you might imagine (& it's not just cashflow that's difficult); • how open-source & open-innovation are shaping their business model; Links Optimad – http://www.optimad.it/