Why the Best Recruitment Means Smarter Workforce Marketing
The TalentCulture #TChat Show is back live in the New Year on Wednesday, January 13, 2016, from 1-2 pm ET (10-11 am PT). Last week we talked about how to create the ultimate hiring experience, and this week we\u2019re going to talk about why the best recruitment means smarter workforce marketing. Today\u2019s hiring economy is highly complex and competitive and finding top talent is harder than ever. If fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Candidates want to be valued and have an engaging and transparent experience and how you treat them has a direct impact on your brand. In today\u2019s digital age, where people share experiences online, a poor candidate experience can be bad for business and translate to millions in lost revenue annually.\xa0 The fact is we are all job seekers and perpetual candidates, even if we\u2019re currently happily employed. And candidates are the hiring organization\u2019s to lose before they even think about applying for a job.\xa0 Today both employers and candidates alike are responsible for creating and marketing their brands \u2014 which can give both a symbiotic and differentiating competitive edge. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about why the best recruitment means smarter workforce marketing with this week\u2019s guest: Abby Euler, Talent Acquisition Evangelist at IBM Smarter Workforce. Thank you to all the\xa0TalentCulture\xa0sponsors,\xa0partners and\xa0supporters!