Great Expectations: Companies Need To Live Their Employer Brand
Today\u2019s #WorkTrends podcast is about employer brands: getting behind the hype and actually committing to a walking the talk. Employer brands are understood as being a key driver for attracting great talent and engaging employees, let alone inspiring them to stay with your company and feel proud of it. But we need to be a lot better about shaping a brand and maintaining it through policies, deeds and actions, not just messaging. Messaging without actionable follow-through won\u2019t cut it. Further, the quick reaction time of millennials and Generation Z when it comes to hype versus reality will cost employers more and more. As digitally savvy talent builds their careers and enters the workforce, they seek employers who mean what they say. Today\u2019s guest, Debra Ruh (ROO) is here to talk about how employers can better stand behind their values. As she says, you don\u2019t get to call yourself the Employer of Choice \u2014 your employees do. Debra is the CEO and Founder of Ruh Global IMPACT, which focuses on Global Disability Inclusion Strategies, Digital Marketing, and Branding among many other services; and Cofounder of the award-winning #AXSChat.