Hip-hop's Sea Change at Rolling Loud

Published: March 26, 2024, 4 a.m.

b'Hip-hop is in a weird place right now. Research says that the genre, in both streaming and chart performance, has declined over the last decade. And while rap artists can still get number one songs on the Hot 100, it\\u2019s a far cry from the peak of trap circa 2017, when Nielsen data named hip-hop as the most popular genre in the U.S.\\nSo what does that mean for the future of rap? To find out, producer Reanna Cruz spent all weekend reporting from Inglewood, CA, at the California edition of the world\\u2019s largest hip-hop festival: Rolling Loud. Through talking to attendees and catching the weekend\\u2019s hottest sets, they learned about the current state of hip-hop \\u2013 the good and the bad \\u2013 as well as what the future may hold.\\nTo read Reanna\\u2019s highs and lows from the festival, check out their Vulture article here.\\xa0\\n\\nSpecial thanks to Antonio Cruz for his production help on this episode.\\n\\nSongs Discussed:\\n\\nOsamaSon \\u2013 Pop\\n\\nNicki Minaj \\u2013 BARBIE DANGEROUS\\n\\n\\xa5$, Kanye West, & Ty Dolla $ign \\u2013 EVERYBODY (live)\\n\\n\\xa5$, Kanye West, & Ty Dolla $ign \\u2013 BACK TO ME (live)\\n\\nJunior H \\u2013 Y LLORO\\n\\nNatanael Cano \\u2013 Pacas de Billetes\\n\\nFuerza Regida \\u2013 Enculado\\n\\nThat Mexican OT, Lefty SM \\u2013 Barrio (with Lefty SM)\\n\\nThat Mexican OT \\u2013 Cowboy Killer (live)\\n\\nKenTheMan \\u2013 Not My N**** \\u2013 Extended\\n\\nKenTheMan \\u2013 Poppin Sh!t\\n\\nKenTheMan \\u2013 Keep Going (live)\\n\\nKaliii \\u2013 Area Codes\\n\\nAction Bronson & Statik Selektah \\u2013 Respect the Moustache\\n\\nDrake, SZA, & Sexyy Red \\u2013 Rich Baby Daddy (live)\\n\\nSexyy Red, Sukihana \\u2013 Born By the River (feat. Sukihana)\\n\\nSexyy Red, Chief Keef \\u2013 Skee Yee (live)\\n\\nNettspend \\u2013 shine n peace (live)\\n\\nNettspend \\u2013 deftones snippet (live)\\n\\nMatt Ox \\u2013 Overwhelming\\n\\nNettspend \\u2013 What they say\\n\\nSOPHIE \\u2013 BIPP\\n\\n\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'