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Companies and industries realised one thing: consumers don\u2019t buy many products if the products are built to last. On the other hand, short-lived products will be replaced, so building fragile items means companies create additional \u201cdemand\u201d and in the end, more profit.\n\nIn today\u2019s world, this regular and repeated consumerism has been indented into our lives. From Seasonal Fashion to feeling invigorated when buying new furniture, we\u2019re used to receiving positive feedback from following our shopping urges. These shopping habits are not always good for the planet because of the amount of waste created from making these products.\n\n\n\nTake it from Tara Button, marketing expert, and founder and CEO of Buymeonce.com and a Champion of Buying Less, and Buying Better. \u201cBuyMeOnce\u201d sells all kinds of products that are built to last. Whether it\u2019s pots and pans, fashion, healthcare, bed linen, bottles, backpacks or bikes, all their featured products are sustainably produced and chosen because they\u2019re meant to last a long time.\n\n\n\nTheir code of business is an idea worth following: \u201cWe\u2019re demanding longer-lasting products, better guarantees and responsible manufacturing. By offering only the most long-lived products out there, we want to empower consumers to buy less, and buy better.\u201d\n\n\n\nAs you might imagine, changing our society\u2019s fundamental behaviour won\u2019t be easy. Listen to this episode, to find out more on the origin and future of consumerism!\n\n\n\nI hope you enjoy the episode!\n\n\n\nWatch the episode here: https://youtu.be/CgUfefyW5eg\n\n\n\nResources:\n\n\n\nBuyMeOnce Website US: buymeonce.com\nBuyMeOnce Website UK: uk.buymeonce.com\nTara Button\u2019s Website: tarabutton.co.uk\nTara Button's Book \u201cA Life Less Throwaway: The Lost Art of Buying for Life\u201d: amazon.com/gp/product/0399582517/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0\n\n\n--\n\nHosted by Daniel Hartz\n\nSustainability Champions\n\nhttps://www.sustainabilitychampions.com\n\nInstagram: @SustainabilityChampions\n\nFacebook: @SustainabilityChampions\n\nLinkedIn: @Sustainability Champions