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This may be a bit taboo, but I\u2019ll say it anyway: we love meat.

What we don\u2019t love is the industrial farming methods used to produce meat. It\u2019s bad for the planet, requires a huge amount of resources, and it\u2019s cruel to animals. That\u2019s why we love seeing bold solutions to our food challenges that deliver positive change, without compromise.

Today\u2019s guest makes a great point: \u201cMeat is here to stay.\u201d

Taking into account the growing middle-class around the world and meat\u2019s significance in different cultures, eating meat isn\u2019t just here to stay, it\u2019s a growing trend: more and more people are eating meat.

In this Episode of Sustainability Champions, I speak with Krijn de Nood, Co-Founder and CEO of Meatable and Champion of Pioneering the New Natural. Meatable is developing cultivated meat, which is created using the cells of an unharmed cow or pig, putting them in a vat that looks similar to those found in beer breweries, and growing these cells into meat.

Taking just three weeks to produce, their meat uses significantly less water and land, releases just a fraction of the greenhouse gas, and doesn\u2019t harm any animals. A great plan for a cleaner conscience and a greener planet! Meatable plans to go to market in 2025.

Check out this episode if you\u2019re interested in learning about the future of food and how we can feed ourselves more sustainably.

If you enjoy the episode, please make sure to leave a 5-star review in the Apple Podcast app and subscribe to catch the next episode!

Resources:

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• Website: https://www.meatable.com
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• Linkedin: https://www.linkedin.com/company/itsmeatable/
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• Twitter: https://twitter.com/itsmeatable
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