Did you know fertiliser was first introduced in the 1940s because the US had lots of leftover nitrogen that wasn\u2019t made into weapons during WWII?\n\nHey, this is Daniel Hartz with Sustainability Matters Today, a podcast where I showcase sustainability experts and discover their journeys.\n\nThe aim of these conversations is to share ideas from leaders in the field on the financial benefits of adopting eco-friendly methodologies. Can it really be cost-effective to be sustainable?\n\nThrough these talks, we also cover ways you as an individual can incorporate environmentally-friendly practices into your daily life.\n\nIn this episode, I interview Diana Martin, the Director of Communications at The Rodale Institute, a nonprofit considered to be the birthplace of the organic movement in North America. The Institute educates consumers and farmers on the benefits of organic and researches organic farming practices.\n\nDiana and I talk about the significance of the Institute\u2019s motto \u201chealthy soil = healthy food = healthy people\u201d and why it\u2019s problematic that we\u2019re losing topsoil 10 times faster than it\u2019s being replaced.\n\nWe discuss the profitability of organic farming, especially in a time when many farmers sell their produce at break-even prices and live off of taxpayer-funded government subsidies.\n\nDiana describes carbon farming, a practice that takes advantage of plants\u2019 natural ability to sequester carbon dioxide and put it back into the soil, where it belongs.\n\nThis is a great interview and I\u2019m really looking forward to it! If you know someone who\u2019s passionate about organic food, farming, or sustainability, share this episode with them! You can find us at sustainabilitymatters.today. If you\u2019d like to learn more about the Rodale Institute, visit their website at rodaleinstitute.org.\n\nAnd let us know you\u2019re listening to this episode on instagram! Tag us - @sustainabilitymatterstoday and @RodaleInstitute. We\u2019d love to hear from you!\n\n\n\n\n\n\n\nYou can read the transcript of the episode here: bit.ly/Diana_Martin_SMT\n\nWatch the episode here: https://sustainabilitym.at/Youtube-Diana-Martin (https://sustainabilitym.at/Youtube-Diana-Martin)