Scaling Marketing Teams: How to Hire Athletes, Not Quarterbacks with Joe Martin (VP of Marketing and Strategy at CloudApp)
b'
In episode 44, Joe tells us why hiring athletes, not quarterbacks, will help scale your marketing teams.
\\nJoe Martin is the VP of Marketing and Strategy at CloudApp - an instant video and image sharing platform.
\\nIn this episode, Joe talks about the importance of one-on-one meetings... and explains how quarterly development conversations can be a better approach than yearly performance reviews.
\\nWe also talk about Joe\\u2019s tips to write resumes that stand out\\u2026 and the idea of \\u201casynchronous weeks\\u201d \\u2013 something that Joe and his team at CloudApp tried recently.
\\nTune in to hear Joe\\u2019s insight on what it means to be a good manager and why transparency from above is important.
'