Podcasts Business Supermanagers Driving Change Forward: How to Achieve Buy-in as a Marketing Leader (with Meagen Eisenberg, CMO at Lacework)

Driving Change Forward: How to Achieve Buy-in as a Marketing Leader (with Meagen Eisenberg, CMO at Lacework)

Published: July 6, 2023, 5 a.m.

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\\U0001f449 Check out the episode resources here: https://fellow.app/supermanagers/meagen-eisenberg-lacework-driving-change-forward-how-to-achieve-buy-in-as-a-marketing-leader/

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Getting buy-in from your team can be a difficult task.\\xa0

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Getting buy-in from those who aren\\u2019t your direct reports? Nearly impossible.\\xa0

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In episode #156, Meagen explains the importance of being able to influence those who you collaborate with outside of your team and how to collaborate across functions within your organization effectively.\\xa0

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Meagen Eisenberg is currently the Chief Marketing Officer of Lacework. She also has previous CMO experience from working in this role at both TripActions and MongoDB. She is also a board member for G2 and has acted as an advisor for companies like Loom and Productboard.

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Tune in to hear all about Meagen\\u2019s leadership journey and the lessons learned along the way!

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Like this episode? Be sure to leave a \\u2b50\\ufe0f\\u2b50\\ufe0f\\u2b50\\ufe0f\\u2b50\\ufe0f\\u2b50\\ufe0f review and share the podcast with your colleagues.

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TIME-STAMPED SHOW NOTES:

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[03:15] Early mistakes - give feedback in real time

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[08:20] Roleplaying feedback

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[12:12] Communicating during exits

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[19:02] Technology overload

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[23:06] Collaboration across functions

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[26:50] Systematic culture of feedback

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[34:00] Leveraging various aliases\\xa0

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RESOURCES MENTIONED IN THIS EPISODE:

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