484: "They" said she should resign! Catherine Von Burg on scaling SimpliPhi against all odds
When VCs told Catherine Von Burg that she probably wasn\u2019t cut out to run (or raise money for) the kind of business that she had mapped out for SimpliPhi, she could have capitulated and sacrificed her personal dignity & self worth on the altar of company mission & vision. Except, the company mission & vision was something that carried her DNA, her blood, sweat & tears. And, ultimately, she believed that it wasn\u2019t a race to be won (ie, \u201cthe exit\u201d is not the destination) but a journey that takes more than 1000 miles and more than one person\u2019s determination and grit. This is but part of the insight & context you\u2019ll glean from today\u2019s conversation with one of the solar industry\u2019s best underdog stories of the last few years- SimpliPhi Power and their dynamic leader, Catherine Von Burg.
I originally featured Catherine way back in episode 148 of SunCast (which itself is an amazing interview, especially for you up-and-coming female leaders looking for inspiration!) Since then, SimpliPhi has realized her vision and achieved a storied exit through the acquisition by Century-old reciprocating engine titan, Briggs & Stratton. As you\u2019ll easily see on their website now, SimpliPhi is now the face of Briggs\u2019 move into the energy-storage-backed vision of a resilient home for the modern homeowner.
In today\u2019s discussion, Catherine and Nico discuss how SimpliPhi delivered Gigawatts of storage to the US DOD with ZERO defects in an era when battery startups fail year after year, and how ultimately it was a dogged determination to carve their own path and listen intently to customer needs (along with a lot of introspection and team focus) that underlies SimpliPhi\u2019s exponential growth & success.
I hope you\u2019ll give us some feedback on what you like from this episode.
And, If you want to connect with Catherine, you\u2019ll find links to her contact info (linked, twitter, etc) in the show notes over on the blog.
If you want to connect with today's guest, you\u2019ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.
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