S8E7: Katie Marchese - Running a Magic Biz & Working with Her Husband
Last week I interviewed Mario the Magician. Katie is his wife and other half. She works with Mario as a team and handles all the business and marketing aspects of their business. If there\u2019s one thing I\u2019ve learned, it\u2019s essential for your spouse to be onboard and supportive of your entrepreneurial efforts, and this week, we\u2019re diving into that very perspective! \xa0
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\nInterview with Katie Marchese: Success\xa0Mantra\nDefine your normal. \xa0
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\nKatie\u2019s Take on Their Business\n\u2022 How children change the dynamics of things, even in business.
\n\u2022 Gives her take on how they built their business and took it full time.
\n\u2022 Going for things 100%.
\n\u2022 Talks about initial marketing efforts, how they\u2019ve changed and how they look now.
\n\u2022 Dealing with rejection.
\n\u2022 Letting go of things that don\u2019t work in favor of giving new things a chance.
\n\u2022 Being diverse vs niche-ing down.
\n\u2022 Knowing what you\u2019re strong at and not trying to be \u201ceverything to everyone."
\n\u2022 The stigma of children\u2019s performers.
\n\u2022 Connecting with both kids and adults. \xa0
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\nKatie\u2019s Business\xa0Responsibilities\n\u2022 Takes care of booking inquiries.
\n\u2022 Running social media, scheduling posts.
\n\u2022 Reaching out to various outlets and possible venues.
\n\u2022 She does all she can so he can focus on his performing. \xa0
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\nThoughts on Social Media\n\u2022 Talks about how things have changed with social media and how now they\u2019re trying to engage people in their story. Business and personal life are now connected.
\n\u2022 People want to know \u201cyour story."
\n\u2022 People do business with their friends and social media helps proper to know their business connections better.
\n\u2022 People also want to feel like they\u2019re supporting something. If they feel like they\u2019re connecting with you on a personal level, when they do business with you they have a stronger feeling of supporting you. \xa0
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\nChallenges & Blessings of Working with Spouse in Business\n\u2022 Hard to turn things off when the work day is \u201cdone."
\n\u2022 Not having specific business hours.
\n\u2022 Scheduling \u201cwork" conversations.
\n\u2022 It brings them closer together because they\u2019re working as a team.
\n\u2022 Possibility of including their kids in the business in the future.
\n\u2022 They try to expose the kids with the family business as much as possible while still being sensitive of their needs and desires.
\n\u2022 Disconnecting from business at the end of the day.
\n\u2022 Having a schedule that helps them to have routine and then unwind.
\n\u2022 Not taking things personally.
\n\u2022 Celebrating together.
\n\u2022 Getting to work with someone you love. \xa0
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\nFailure Moment\nTalks about a tour they planned that flopped spectacularly! Learned not to force things but to let things happen smartly and organically. Katie shares how they might go about that today. \xa0
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\nFavorite Success\nTheir Kickstarter campaign that got funded and raised $36,000 allowing them to do a featured length documentary telling Mario\u2019s story which is now playing at film festivals. Talks about how they approached their Kickstarter campaign.
\n\u2022 Reached out to local supporters.
\n\u2022 Outreaching to people in the different communities they\u2019re a part of.
\n\u2022 Talks about some of the rewards they did for backers. \xa0
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\nBiggest Professional Challenge\nLetting go and delegating. \xa0
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\nIs there anything they would have done differently?\nGetting to the point they\u2019re at right now faster. \xa0
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\nParting Advice\nDon\u2019t make decisions based on what others think you should do but based on your own research and convictions. \xa0 \xa0
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\nExclusive Content for Patreon Supporters\nThis weeks episode is the full interview, but often times I go longer than an hour and therefore have to cut the interviews down to be an hour or less. Patron supporters get access to the full uncut versions of these interviews and often times, a few days before the official episode is released. If this interests you,\xa0please consider\xa0supporting me on Patreon. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResources:
\nHer iPhone in general. She\u2019s able to do business from her phone. \xa0
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\nBooks:
\nThe Irresistible Revolution by Shane Claiborne\xa0
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\nWhere can we find Katie and Mario?\nMarioTheMagician.com Building Magic Kickstarter BuildingMagicDoc.com Facebook\xa0|\xa0Twitter\xa0@mariomagician |\xa0Instagram\xa0|\xa0Youtube