S7E9: Josh London - Internet Marketing Part 2
In the second half\xa0of this series, Josh London\xa0goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to\xa0help you get results from your\xa0internet marketing efforts. \xa0
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\nGoogle Adwords Overview\n\u2022 This is the main platform to do paid advertising.
\n\u2022 Differences between ads and organic search listings.
\n\u2022 Have your website in order first.
\n\u2022 Advantages of using paid traffic vs organic traffic. \xa0
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\nSettings for Google Adwords\n\u2022 Creating a campaign, and which type of campaign to use.
\n\u2022 Start small, then expand your search parameters.
\n\u2022 Choosing networks to display your ads on.
\n\u2022 Choosing geographical locations and using it\u2019s advanced features.
\n\u2022 Setting up your bid strategy.
\n\u2022 Setting up your daily budget. (Generally between $10\u201320 per day)
\n\u2022 Delivery method.
\n\u2022 Wading through advanced settings. \xa0
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\nCreating the Ad\n\u2022 Knowing your target audience and taking that into account.
\n\u2022 Know your end goal and work backwards.
\n\u2022 Look at your competition and do something that stands out. Something different and unique.
\n\u2022 Portent.com/tools/title-maker for ideas.
\n\u2022 Make sure it matches your landing page.
\n\u2022 Headlines and description lines.
\n\u2022 Split testing ads. \xa0
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\nKeywords\n\u2022 Start with Google\u2019s planner tool, but know that you\u2019ll have to do a lot of tinkering.
\n\u2022 Types of keywords: broad match, phrase match, and exact match.
\n\u2022 Negative keywords.
\n\u2022 Let data drive your decisions.
\n\u2022 Longtail Pro is a good service to help you with picking keywords.
\n\u2022 Keep in mind: Everything is setup for Google to make money.
\n\u2022 How to tweak and adjust things as you have your ad running.
\n\u2022 Tips to finding keywords you should use.
\n\xa0\nLanding Pages\n\u2022 What should your landing page have?
\n\u2022 It should complete your goal.
\n\u2022 Call to Action
\n\u2022 Have an opt-in incentive to get them to give you their email address. Something like a price sheet. This is often more effective than a contact form.
\n\u2022 Mailchimp is a great service to use for this.
\n\u2022 Everything needs to line up from the landing page, to the ad, to the search terms they originally used to see your ad.
\n\u2022 Make it as easy as possible for your client to get in touch with you and get your prices.
\n\u2022 Begin to build a relationship with your prospect.
\n\u2022 Building your list is the best way for you to make sales online.
\n\u2022 Create dedicated landing pages for each ad group that you have.
\n\u2022 Don\u2019t have ads point to your home page.
\n\u2022 Unbounce and Lead Pages help you to split test your landing pages.
\n\u2022 Your landing page is the most important part of your online marketing campaign because, that\u2019s where the conversions are made. \xa0
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\nWhere can we find Josh London?\n\n