S7E8: Josh London - Internet Marketing Part 1
In this interview, I have my very first return guest! Josh London\xa0goes in-depth on\xa0internet marketing, first talking about your website, and then going over SEO to help you\xa0create a solid foundation for your own internet marketing strategy. \xa0
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\n\xa0\nGetting a View of the Landscape\n\u2022 Differences between Pay Per Click and Search Engine Optimization
\n\u2022 What the large pieces of an internet marketing campaign are.
\n\u2022 Making sure you\u2019re creating good quality content.
\n\u2022 Making sure all parts of your campaign line up with each other. No disconnects.
\n\u2022 Three stages to buying: Awareness, Research, and Buying. \xa0
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\nWebsite Design\n\u2022 Make your website as simple as possible
\n\u2022 Get your user the info they want as fast as possible
\n\u2022 Build on a wordpress framework and use a responsive theme to make it mobile-friendly
\n\u2022 Create the hierarchy of your website:\xa0Homepage,\xa0About Page,\xa0Blog (keep it updated),\xa0Contact page
\n\u2022 Don't try to make it "clever." Clear and simple is the better way to do things.
\n\u2022 The importance of having a mobile friendly website \xa0
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\nSEO (Search Engine Optimization)\n\u2022 White hat vs black hat SEO techniques.
\n\u2022 How to get your site in top rankings in Google.
\n\u2022 Yoast Wordpresslugin will help you with your SEO.
\n\u2022 Using keywords in your title, meta description, and body copy.
\n\u2022 Optimizing your images.
\n\u2022 Don't "stuff" your page with keywords.
\n\u2022 Write for the user, not the search engine.
\n\u2022 What people might overlook when trying to make their site more SEO friendly.
\n\u2022 Using header tags within your copy.
\n\u2022 How to do keyword research.
\n\u2022 Using closely related keywords.
\n\u2022 Having a call to action.
\n\u2022 Look at what everyone else is doing and make what they're doing better. \xa0
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\nWebsite Content\n\u2022 You want to have engaging content so that people don't leave. You want to lower your bounce rate.
\n\u2022 The importance of a blog.
\n\u2022 What should entertainers blog about and not blog about?
\n\u2022 Blogging and content marketing is an art.
\n\u2022 What should be the focus of your blog? Create content that your user wants and that will get shared on social outlets. (And not just by your mom.)
\n\u2022 The content that you blog about should be different than your static pages.
\n\u2022 Talk about the benefits of your services to your customer. Don't talk about yourself.
\n\u2022 How often should I update my blog?
\n\u2022 Don't create blog posts on a whim. Try buzzsumo.com
\n\u2022 Commenting on other peoples blog posts on your topic.
\n\u2022 Strategy of getting your blog posts shared.
\n\u2022 Out reaching for your content.
\n\u2022 Ninja outreach.com
\n\u2022 Your blog is another way for you to stay in front of your audience. TOMA
\n\xa0\nParting Advice\nIt's all about content and making things easy for your user navigating on your site. Coming up: pay per click keywords. \xa0
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\nWhere can we find Josh London?\n\n