S7E6: Carisa Hendrix - Hiring an Assistant and More!
In this episode, variety entertainer Carisa Hendrix takes us through some of her personal steps to success which includes hiring a full-time assistant, Facebook Ads, press releases, and doing things out of order!
\nHailing from Calgary, Carisa is a variety entertainer who for the past ten years has professionally performed magic, sideshow, circus, and fire acts. She\u2019s taken her act all around Canada and the world. She\u2019s been featured in Ripley\u2019s Believe it Or Not, Vegas Strip Search, and the Guinness Book of World Records where she holds the record for \u201clongest duration fire torch teething.\u201d
\nShe\u2019s a skilled entertainer with a wide range of talents which also includes artistic director of Ballyhoo Entertainment where she crafts and designs custom entertainment options for corporate and special events.
\nShe\u2019s a trusted authority in fire eating and teaches on the subject via her blog at Firepedia.com.
\nLet\u2019s just say she\u2019s not the sort I\u2019d like to happen across in a dark alley. \xa0
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\nContest: Win a\xa0Book!\nI'm proud to report that we've recently gotten to 50,000 downloads! Thank you for all your support! As \xa0thanks, I'm giving away a free book to one lucky winner. The book is Dan Kennedy's No BS Direct Marketing book.
\nTo enter, click here\xa0and leave a comment telling me your favorite moment in one of my episodes, or one thing you've picked up from an interview that's helped your business. I'll announce the winner in a couple weeks. \xa0
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\nInterview with Carisa Hendrix: Success\xa0Quote\n\u2022 A generous spirit.
\n\u2022 Authentic relationships.
\n\u2022 Consistent, considerate, and complete work. \xa0
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\nCarisa\u2019s Road to Success\nCarisa tells about the broad topics of knowledge she has that have contributed to her entertainment business success. \xa0
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\nHiring an Assistant\n\u2022 Hiring a full-time assistant, and what\u2019 she\u2019s learned in the process.
\n\u2022 Hiring someone that wants what she\u2019s accomplished, so she\u2019s also mentoring someone as well as paying them.
\n\u2022 The value of having a personal assistant.
\n\u2022 How she realized that she needed an assistant.
\n\u2022 How to interview and pick your assistant.
\n\u2022 Writing a good job description.
\n\u2022 Bringing a non-biased third party to the interviews.
\n\u2022 Job duties of her current assistant.
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\nPress Releases\n\u2022 Cultivating relationships with the press.
\n\u2022 How write press releases.
\n\u2022 Have something to offer them.
\n\u2022 Write it so the editor doesn\u2019t have to do anything.
\n\u2022 How to spin things to be more attractive to editors.
\n\u2022 What needs to be in a press release?
\n\u2022 Try to figure out what would make a good story. An interesting hook. Why now? What\u2019s happening now?
\n\u2022 Who do you send press releases to? How do you build your press list?
\n\u2022 Not limited to just news press, but blogs and other new media avenues \xa0
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\nFacebook Ads\n\u2022 Using Facebook ads to reach very specific audiences.
\n\u2022 Using ads to build their community.
\n\u2022 Getting in front of and staying in front of the people who have already seen their shows. Top of Mind Awareness
\n\u2022 Starting conversations around their brand. \xa0
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\nDoing Things Out of Order\n\u2022 When working on a goal, take a step back and see if you should be doing things in a different order.
\n\u2022 Don\u2019t obsess over the specific order of things. Sometimes, it may be more effective to do things out or order.
\n\xa0\nOther Topics Covered\n\u2022 Sometimes you need to fire clients.
\n\u2022 Entertainment is art in the pursuit of joy.
\n\u2022 Talks about some of the \u201cnormal\u201d jobs she\u2019s had.
\n\u2022 How she almost went down a different road entirely.
\n\u2022 Having to re-learn some things.
\n\u2022 Her parasol act that she uses as a CEO piece.
\n\u2022 The things that get measured, get managed.
\n\xa0\nParting Advice\nIf there\u2019s something you really want to do, find out under what circumstances it would be pleasurable, and make you feel successful. Know why you\u2019re doing what you\u2019re doing. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
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\nResources:
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\nBooks:
\nStep by Step to Standup Comedy Workbooks by Greg Dean
\nWorkbook 1: How to Write Jokes
\nWorkbook 2: How to Improve Jokes and Routines
\nWorkbook 3: How to Remember Jokes Naturally
\nWorkbook 4: How to Be a Funny Performer
\nWorkbook 5: How to Get the Experience to Be Funny
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\nFour Hour Workweek by Timothy Ferriss
\nThe Practicing Mind by\xa0Thomas M. Sterner
\n\xa0\nWhere can we find Carisa Hendrix?\n\nLearn Fire Eating \xa0 \xa0 \xa0
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