S7E4: Seth Kramer - Trade Show Magic
In this episode, Seth Kramer brings us insight into the ins and outs of trade show magic! Seth Kramer\xa0is a trade show, traffic-stopping ninja!\xa0
\nHaving been in the game for over 30 years, Seth spends much of his time in trade show booths selling his client\u2019s products using magic. In addition to this he also does other corporate events like hospitality suites, sales meetings, and even customized special events. Every day of every week holds something new for him and he\u2019s certainly up for just about any challenge! \xa0
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\nKris' Recommendation of the Week \u2014 Stories of the Magic Podcast\nI'd like to recommend a podcast that I'd been listening to for a couple months now, called Stories of the Magic by Randy Crane. In my opinion, nobody has been able to bottle magic better than Walt Disney and if you'd like to get more into his mind, this is the show\xa0for you!
\nStories of the Magic is a positive and story-filled Disney podcast offering positive stories from Cast Members, Imagineers, artists, actors, and more\u2014including guests\u2014promoting a mutual love of Disney, celebrating and preserving the Disney Magic, and inspiring people to live\xa0their dreams just as Walt Disney did.
\nStories of the Magic Web\xa0|\xa0iTunes \xa0
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\nInterview with Seth Kramer: Success\xa0Quote\nIf you love what you do, you won\u2019t work a day in your life. \xa0
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\nTrade Show Magic\n\u2022 Tells how he got into performing at trade shows.
\n\u2022 Being mentored under Bob Elliott and Bud Dietrich.
\n\u2022 The company isn\u2019t paying you to \u201cdo magic\u201d but to stop traffic at the trade shows, amplifying their message, and getting leads for the company.
\n\u2022 Working with the company to develop the message they want presented from their booth.
\n\u2022 Tips to boiling things down to one concise message for his pitch.
\n\u2022 Building a custom act for his clients and demoing it for his clients.
\n\u2022 Talks about gathering crowds and keeping them at the booth.
\n\u2022 How important booth location is and spots to avoid.
\n\u2022 Performance pace.
\n\u2022 Getting people to step in closer to lock in the people in the front rows.
\n\u2022 How he recommends people break into the trade show industry today.
\n\u2022 Using a aerobics stepper as a riser to get you above your audience.
\n\u2022 Talks about his Modern Trade Show Handbook.
\n\xa0\nInteresting Story from the Road\nHaving to perform him show in Germany without knowing any German. This involved an impromptu translation from the conceriege at his hotel and fast thinking! \xa0
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\nOther Topics Covered\n\u2022 Talks about getting started performing professionally.
\n\u2022 Tells how he went to law school and decided it wasn\u2019t for him.
\n\u2022 Performing at every opportunity.
\n\u2022 Making people aware of all the services you offer.
\n\u2022 Be a specialist. Not a jack of all trades.
\n\u2022 Tailoring your show to your clients.
\n\xa0\nParting Advice\nThere are really no secrets in this business. Keep educating yourself. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
\nResources:
\nAnimoto\xa0helps you make video with stills and music. \xa0
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\nBooks:
\nSalesman of the Century\xa0by Ron Popeil\xa0\nSelling the Invisible by Harry Beckwith\nCult of the Customer by Shep Hyken\n\xa0\nSeth Kramer's The Modern Trade Show Handbook\n\xa0\nWhere can we find Seth Kramer?\ntrafficstoppers.com\nThe Modern Trade Show Handbook