S7E10: Adam Wilber - Publishing Your Effects to Sell
In this episode,\xa0Ellusionist General Manager Adam Wilber talks about the ins and outs of publishing your own effects to sell. He also tells some of the ways he's drumming up\xa0his own business and\xa0booking gigs.
\nBoasting clients like CBS, NatGeo, SyFy, C|Net, and Discovery Channel, Adam spends his time in the corporate arena giving his clients \u201centertainment that doesn\u2019t suck\u201d with both close up and stage magic. Not only that, but Adam is also the General Manager for Ellusionist internet magic shop and has also created a number of products in their catalog including Pyro, which allows you to shot fire from your hands, and The Working Man, a video which takes you through some business strategy to help you start making money performing magic. \xa0
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\nSuccess\xa0Mantra\nPurposely stay busy.
\nDon't get too tied up comparing yourself with others because there's always going to be somebody far greater than you and somebody far less than you.
\nDon't compare your beginning to someone else's middle. \xa0
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\nEllusionist\n\u2022 Talks about his role as GM for Ellusionist.
\n\u2022 What is Ellusionist looking for when adding something to their catalog?
\n\u2022 Who to talk to in order to pitch a product to Ellusionist and what to send.
\n\u2022 Do your due diligence
\n\u2022 How earnings are split between the creator and Ellusionist.
\n\u2022 Talks about his first trick he submitted to Ellusionist.
\n\u2022 It also needs to fit Ellusionist.
\n\u2022 They should me times point you in e direction of a different online magic dealer.
\n\u2022 Talks about some of the bad submissions he gets.
\n\u2022 Take a look at some of the other new tricks out and see what they are and what some of the best selling products are. \xa0 \xa0
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\nFailure Moment\nTells about a failed emailing he did that went out to 400 emails where there was a very unfortunate typo.
\n\xa0\nFavorite Success\nHis role at Ellusionist.\n\xa0\n\xa0\nBigget Professional Challenge\nOrganization, keeping track of and in touch with his clients.\n\xa0\n\xa0\nWhat Would He Have Done Differently?\nHe would have "dressed up" a bit more for his Instagram videos so he could use them as promo videos on his website.\n\xa0\n\xa0\nOther Topics Covered\n\u2022 Having a destination or goal for what you're working towards.
\n\u2022 Mentions the miracle morning book.
\n\u2022 Talks about how he got involved with Ellusionist.
\n\u2022 Talks about what he's doing right now to start marketing himself in Boston having just moved there.
\n\u2022 Contacting a company in a creative way using magic to break the ice.
\n\u2022 Unique selling point
\n\u2022 Defining who you want to work for, and going after them.
\n\u2022 The magic isn't about you (the magician), it's about your client, the guest of honor, the product your selling, etc.
\n\xa0\nParting Advice\nStay busy with a purpose. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResources:
\n\nSeth's Popup Creator for Squarespace
\nLeadpages \xa0
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\nBooks
\n\nStrong Magic by Darwin Ortiz
\n\n\xa0\nWhere can we find Adam Wilber?\n