S6E9: Brad Ross - How to Market Your Show Business
In this interview, Brad Ross tells us how to market our show business and holds nothing back!\xa0My head is still reeling\xa0with all the knowledge Brad dropped. Also, find out how you can get a free 30 minute phone consult with Brad! For six years, Brad toured with Disney Live in Mickey\u2019s Magic Show. This alone has taken him to 5 continents, 25 countries, and allowed him to perform in 16 languages. In fact, he\u2019s entertained literally millions of people worldwide! He\u2019s been featured in over 500 national and international TV appearances including the Rosie O\u2019Donnell Show, FOX TV\u2019s Good Day New York, Decco Drive, and on the Disney Channel. Brad was awarded the prestigious Merlin Award by the International Magician\u2019s Society being named the \u201cBest International Family Entertainer.\u201d He can now be seen touring his brand new illusion show \u201cBrad Ross\u2019 Unbelievable,\u201d where he brings a new approach to the classic theatrical art, the art of magic. Finally, Brad is also a well-known author, speaker, and marketing guru to magicians and other entertainers worldwide. He helps fellow entrepreneurs live their dreams through his seminars and training courses including his flagship course, \u201cThe IT Factor: Secrets to Skyrocketing Your Career!"
\nSponsors:\nClick Convert Profit\xa0\u2014 This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur\u2019s Guide to Making Money Online. Click here\xa0to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.\u201d \xa0
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\nKris Mentioned at the Top of the Show\nA Life Well Designed from previous guest Jonny Zavant (Jonathan Pritchard)
\nThis is a blog and podcast that teaches how to design\xa0the ultimate life for yourself. It's basically\xa0a resource for anyone who is interested in reducing waste in their life whether it be a waste of time, energy, resources, or efforts with the goal of helping you design the life that you've always wanted to live.
\nA Life Well Designed Blog | Podcast \xa0
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\nSuccess\xa0Quotes\nDo what you love and love what you do!
\nOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. \u2014\xa0Marianne Williamson
\nIf you can dream it, you can do it. \u2014 Walt Disney \xa0
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\nMarketing!\n\u2022\xa0You need to have a good website.
\n\u2022\xa0Have good branding, it needs to be clear and defined.
\n\u2022\xa0Your personality needs to come across in pixels and on paper.
\n\u2022\xa0Put your personality out there. It's all about connecting.
\n\u2022\xa0What is unique about you?
\n\u2022\xa0Your personal brand it The IT Factor.
\n\u2022\xa0Separate yourself from everyone else.
\n\u2022\xa0Selling benefits instead of features.
\n\u2022\xa0Selling the sizzle as well as the steak. What is the package that you've wrapped yourself in? That's the sizzle.
\n\u2022\xa0Know what it is that you're selling and who your ideal customer is.
\n\u2022\xa0The audience that you perform for could be different than the audience that you're selling to.
\n\u2022\xa0People buy based on emotions.
\n\u2022\xa0"So what?" That's the filter you need to run all your marketing copy through to find the value and benefits to the customer.
\n\u2022\xa0Deliver the right message to the right market via the right media. \xa0
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\nThe IT Factor Live\n\u2022\xa0Skyrocketing your career by creating the illusion of celebrity.
\n\u2022\xa0It's a compilation of everything he's used to have a successful career in magic up to this point.
\n\u2022\xa0a live workshop that teaches business-building for magicians. \xa0
\n\nIt Factor Live\xa0(limited to 25 people) \xa0
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\nOther Topics Covered\n\u2022\xa0Learning from your mistakes.
\n\u2022\xa0Magic happens outside the box (outside of our comfort zone).
\n\u2022 Talks about his journey and some of his challenges.
\n\u2022 Making decisions.
\n\u2022 How he grew his dream.
\n\u2022 Mentored by Dave Dee (who now works with Dan Kennedy!).
\n\u2022 Investing in yourself.
\n\u2022 It all comes down to passion.
\n\u2022 Talks about how he landed his Disney gig.
\n\u2022 Opportunity knocks for everyone. If you're prepared, you'll hear the knock and open the door. If you're not prepared, you will never know it was even there. \xa0
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\nParting Advice\nGet up off your butt and make your own success. Change the equation! \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResources:
\nIt Factor Live! \xa0
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\nBooks:
\n\nJoanie Spina's Get Your Act Together Videos \xa0
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\nFree 30 Minute Phone Consult with Brad!\nThis is a special offer for Successful Performercast listeners! Visit www.bradcoachme.com to fill out an application for a free 30 minute phone consultation with Brad about your show business.
\nwww.bradcoachme.com \xa0
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\nWhere can we find Brad Ross?\n\n\n\n