S6E8: Clay Mabbitt - Selling Out Your Theater Show
Clay Mabbitt runs a blog and podcast called Sold Out Run where he helps theaters fill their seats with more than just friends and family.
\nBasically, he\u2019s a marketer and an actor. He\u2019s using his skills and knowledge taken from his years working in a marketing firm in Indianapolis and applying them to find out ways to get butts in seats in theater productions. It seems to work because in 2010 he applied what he knew from his professional marketing background to his first theatre production, and he sold every seat for the entire run. Hence the name, Sold Out Run.
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\nSponsors:\nClick Convert Profit\xa0\u2014 This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur\u2019s Guide to Making Money Online.
\nClick here\xa0to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.\u201d \xa0
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\nKris Mentioned at the Top of the Show\nOverdrive -\xa0Borrow eBooks and audiobooks from your local public library.
\nZombie Loyalists by Peter Shankman: This is a book that talks about using great service to create\xa0raving fans, or in this case, Zombie Loyalists, that will not only buy your services, but also tell all their friends about you and get them to buy from you! It's a good read for sure! \xa0
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\nSuccess\xa0Mantra\nAll things in moderation, including moderation. \u2014\xa0Oscar Wilde \xa0
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\nHis First Sold Out Run\n\u2022 What he had to start with.
\n\u2022 Focused on what could be done inexpensively.
\n\u2022 Created a blog for the show and a content calendar.
\n\u2022 Contests for free tickets.
\n\u2022 Varying content for blog and social media outlets.
\n\u2022 Staying Top of Mind.
\n\u2022 Creating a marketing calendar. (Template available at SoldOutRun.com.)
\n\u2022 Listing out what you'll need and when you'll do them.
\n\u2022 Other resources at SoldOutRun.com.
\n\u2022 Tells about the website he created for the show.
\n\u2022 Doing mini profiles for the cast and crew and having them share it on their social profiles.
\n\u2022 Having multiple points of contact with people before they actually buy from you.
\n\u2022 For every\xa0show there's a specific audience and a way to reach them.
\n\u2022 Tells us about a marketing tactic that he thought would work well but ultimately fell flat. \xa0
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\nSold Out Run Blog\n\u2022 Tells what he's trying to accomplish with this venture.
\n\u2022 It started out as him getting his thoughts out for himself in regards to marketing a theater show.
\n\u2022 He wants to change the culture around the arts and make them more commercially viable.
\n\u2022 He gets out his ideas and reports his findings.
\n\u2022 Blog and podcast at SoldOutRun.com are all about helping to improve theater marketing.
\n\u2022 His guest post: 5 Things Theatre Marketing Can Teach You About Promoting a Magic & Illusion Show by Clay Mabbitt. \xa0
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\nFailure Moment\nTalks about his Open Book Project where he tried to help a theater with a show that just didn't work out. \xa0
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\nFavorite Success\nHis very first production, Enter Love, and his successful marketing efforts with it. \xa0
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\nBiggest Professional Challenge\nDefining his niche. \xa0
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\nInteresting Story\nClay was on stage with someone who forgot their place and he couldn't help them. \xa0
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\nRapid Fire Questions\nIn his podcast, Sold Out Run, clay asks his guests a series of fun rapid-fire questions. I turned the tables on him and\xa0gave him a fun Rapid Fire experience of his own! \xa0
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\nOther Topics Covered\n\u2022\xa0If you aways play it safe, you'll never have any real big success.
\n\u2022 Tells about his background in marketing and how he got into acting. \xa0
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\nParting Advice\nDon't get complacent with small houses. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResources:
\nAWeber email list management. \xa0
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\nBooks:
\nArt of the Turnaround by Michael M. Kaiser
\nThe Miracle Morning by Hal Elrod \xa0
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\nWhere can we find Clay Mabbitt?\n\nTwitter @claymabbitt