S6E7: Brian Campbell - The Business of Magic
Brian Campbell\xa0shares some great practical business advice especially when it comes to navigating relationships. After all,\xa0if you're in show business, you're really in people business.
\nBrian is a professional magician, trade show presenter, and hypnotist and has been for over 25 years. In fact, he\u2019s performed magic for over a million people face to face.
\nHe\u2019s worked everything from private parties, restaurants, and corporate events and for many years even managed other restaurant magicians, one of his biggest clients being Dave & Busters.
\nToday much of his work comes from corporate and trade show work where he and the Amazing Allison, his wife and past guest on the show consistently draw the largest crowds to clients booths. Fortune 500 clients have included Cisco, Microsoft, Johnson & Johnson, Pepsi, Frito Lay and the Anaheim Angels.
\nHe\u2019s also put together a wonderful online resource for magicians, teaching some of the ins and outs of the business side of magic in a video series called \u201cThe Big B and the Small S."
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\nSponsors:\nClick Convert Profit\xa0\u2014 This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur\u2019s Guide to Making Money Online.
\nClick here\xa0to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.\u201d \xa0
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\nSuccess\xa0Mantra\nWinners never quit, quitters never win. No education is lost. \xa0
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\nBig B, Small S\nThis is the video series that Brian did with Penguin Magic where he teaches on the business side of show business.\xa0Watch and learn, it's FREE!
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\nShow Business is Really People Business\nThis whole interview has a through line of show business really being about people. It's all about your personal interactions with people and your relationships that help to define your business and where it goes. Here are some of the points.\xa0
\n\u2022\xa0People are your best resources.\xa0
\n\u2022\xa0Show business is all about people.
\n\u2022\xa0You're not in the business of magic, you're in the business of people.
\n\u2022 Talks about how he put magicians into restaurants when he was working with Dave & Busters.
\n\u2022 Talks about working with Penguin and his FREE video series on the business of magic called Big B, Small S.
\n\u2022 Magic is a 24-hour job. If you can't do something on the spot, you're not really a magician, your just someone who does\xa0tricks.
\n\u2022 You never know who you're going to meet. If you're not ready to do a short routine, you could miss out opportunities.
\n\u2022 Talks about the power of asking.
\n\u2022 Be an interested person instead of an interesting person. Learn about other people.
\n\u2022 As Zig says, you can get whatever you want in life if you help enough people get what they want.
\n\u2022 If you build a good rapport with people, you're more likely to do business with them.
\n\u2022 You can sell your magic if people like you.
\n\u2022 Tells how he literally knocked on the door of Microsoft and booked\xa0his biggest contract ever!
\n\u2022 Never say no, always say yes!
\n\u2022 Always look for ways in which you can help people, even if they haven't hired you yet. You want to become their "go-to person." \xa0
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\nFailure Moment\nBrian gives us a few examples of things that didn't go according to plan including how he lost a woman's very expensive ring performing Ring Flight and the time he spent looking for it again. Always be prepared for anything! \xa0
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\nParting Advice\nAlways have your business card at hand to hand\xa0out. It's no good in your own pocket. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResources: People. People are your best resource. \xa0
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\nMagic Resources:
\n\n\nDan Harlan's works on magic \xa0
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\nSuccess Resources:
\nThink and Grow Rich by Napoleon Hill
\nHow to Win Friends and Influence People by Dale Carnegie
\nZig Ziglar - Secrets of Closing the Sale
\nVerbal Judo \u2014 How to Deal with Difficult Situations \xa0
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\nWhere can we find Brian Campbell?\n\n\n