S5E6: William Rader - Selling Tickets Online
In this interview, William Rader talks all about the ins and outs of selling tickets to your shows online and why he decided to create his own platform in an attempt to solve the issues from the big dogs in the industry.
\nFor the past decade, William has traveled the country mesmerizing audiences at exclusive parties, universities, and corporate events with his show entitled, \u201cAn Enchanted Evening.\u201d His show has been seen by thousands of people.
\nWith his new project, WellAttended, William has also been working to solve a problem in the entertainment community of how to sell tickets to your show online without having to mess with the big dogs of the industry. WellAttended is a simple platform that makes it quick and easy to create a site and sell tickets online. \xa0
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\nSuccess Quote:\nYou are the average of the five people you spend the most time with. \u2014 Jim Rohn \xa0
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\nSelling Tickets Online\n\u2022\xa0Tells how he started performing theater shows in restaurants.
\n\u2022 Discovered he could make more money doing a theater show rather than doing strolling magic.
\n\u2022\xa0Tells how he was originally selling tickets online and why he decided to create his own platform, WellAttended.
\n\u2022\xa0The exorbitant fees that the "big dogs" charge.
\n\u2022 Created a more intuitive ticket-selling process\u2014essentially a better machine.
\n\u2022 How he's been listening to his users to find out what they\xa0need and implementing them as new features to his service.
\n\u2022 WellAttended is intended for performers producing smaller scale shows that they want to sell tickets to online.
\n\u2022 Breaks down his much more reasonable fee structure and how that works. \xa0
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\nWhat is WellAttended?\nWellAttended is a simple platform that makes it quick and easy to create a site and sell tickets online. Feature your brand by uploading your logos, images, and social media profiles.\xa0You can use WellAttended if you already have a site or if you want to create one dedicated to selling tickets. \xa0
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\nThe Creative Process: How He's Put it all Together\n\u2022 Talks about working with a developer to build a product and bring his vision to life.
\n\u2022 Brainstorming and his creative process.
\n\u2022\xa0Talking to people who are using similar services and building your product based on that.
\n\u2022 Building something you're passionate about. \xa0
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\nBiggest Professional Challenge\nFinding new users for his system. \xa0
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\nFailure Moment\nFound the "perfect place" to have a theater show at and gave them his promo materials. They promised to promote the show but never did. He trusted them, but ended up having to cancel the show. \xa0
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\nFavorite Success\nGetting his first standing ovation for his theater show. \xa0
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\nParting Advice\nDon't be afraid to make mistakes. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResource:
\nA notepad and pen. Specifically "field notes" notebooks.
\n\nSoldout Run\xa0\u2014 Theatre Marketing\xa0| iTunes
\nRocketship.fm\xa0| iTunes
\nGigging Success\xa0| iTunes \xa0
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\nBooks:
\nGuerrilla Marketing by Jay Levinson
\nGuerrilla Selling\xa0by Jay Levinson
\nGuerrilla Publicity\xa0by Jay Levinson
\nResonate: Present Visual Stories that Transform Audiences by Nancy Duarte
\nGet it FREE on her website! \xa0
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\nWhere can we find William Rader?\n\n\n\nTwitter @WilliamRader