S4E5: Dean Hankey - Magician

Published: Dec. 26, 2014, 10 a.m.

Learn how to bring the value in this interview where I\xa0talk to\xa0Dean Hankey, the DEAN of Success! We also talk about testimonials and he gives us some great practical business tips!

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Dean Hankey, The Dean of Success, is a magician, public speaker, author, trainer, and marketing expert out of Reno, NV.

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This guy has been successful in so much, it\u2019s hard to know where to start! Dean has performed in casino show rooms like Harrah\u2019s, Hilton, Bally\u2019s Grand and Peppermill, corporate engagements for top companies like IBM, Apple, Kodak, and American Express, for famous celebrities like Robin Leach and Bill Cosby, and he\u2019s been featured on a number of TV stations like ABC, NBC, CBS, BBC, Fox News, and CNN.

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Through his extensive performance career, he\u2019s gained tremendous insight into business and marketing techniques which he now teaches others to help grow their businesses and generate real world results. \xa0

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\nSuccess Mantra:\n

1. Never leave the site of a human interaction without creating value.

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2. Leverage everything.

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3. If you breathe, record it. \xa0

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\nFailure Moment:\n

While he was on tour, he performed a show that he thought just didn't play well with the audience. When the client came back to talk to him he said, "Wow! I can't believe how wild the audience was!"

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Perspective is everything. \xa0

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\nFavorite Success\n

Performing in theme parks and casinos. Those are literally "five star" shows to perform for. \xa0

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\nTalking About Testimonials\n

Testimonials are the strongest tool you can do for your outbound marketing.

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Script to get a great testimonial: "If you were telling your best friend how much fun you had at my show, what would you tell them to get them to come see my show?" \xa0

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\nBusiness\xa0Tips from the Dean of Success\n

\u2022 Build relationships

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\u2022 We do business with people we know, like, and trust

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\u2022 What would you do for your best friend that you wouldn't do for a customer? Serve as if you're serving your best friend.

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\u2022 Make custom videos for your inquiries. With smart phones, we have no excuses not to. \xa0

\nOther Topics Covered:\n

\u2022\xa0Great ways to add value in our daily interactions.

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\u2022\xa0Be seen, be good.

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\u2022\xa0People don't pay for "good magic," they pay to be entertained and transformed.

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\u2022\xa0Being homeless.

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\u2022\xa0Relationship marketing.

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\u2022\xa0Find ways you can serve people and fill needs.

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\u2022\xa0Present yourself as a solutions provider.

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\u2022\xa0The barometer of success is not always money. \xa0

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\nExtra Value\n

Success Satisfaction\xa0Survey\xa0-\xa0Word Document\xa0- Listen to the show to find out how to use this.

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The Dean's List - Facebook Group

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\nParting Advice\n

\u2022 Be mentored and mentor.

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\u2022 Be of value to others.

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\u2022 Always be in the learning process and teach what you've learned to someone else within 24 hours. \xa0

\nRecommended books and resources:\n

Note: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0

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Resource:

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Animoto.com \xa0

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Books:

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Influence: The Psychology of Persuasion by Robert B. Cialdini

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How to Persuade People Who Don't Want to be Persuaded by\xa0Joel Bauer

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Maximum Entertainment

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Delivering\xa0Happiness by\xa0Tony Hsieh of Zappos \xa0

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\nWhere can we find Dean Hankey?\n

The Dean's List - Facebook Group\xa0

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ClickButtMarketing.com