S4E3: Zach Waldman-Magician and Marketing Expert
In this episode I talk to Zach Waldman!\xa0We cover a lot of great topics like pricing, adding value, and how Zach overcame debilitating anxiety and depression. This is a good listen.
\nZach Waldman is a magician and comedian in and around Los Angeles who caters to high end, corporate clients, and celebrities.
\nHe's performed for the likes of Al Gore, Seth MacFarlane, Pete Carroll, Chris Rock, and Gene Wilder, not to mention his corporate clients which include Microsoft, BusinessWeek, Absolut, and Anheuser-Busch. Zach is also a frequent performer at the world famous Magic Castle in Hollywood.
\nMore importantly, for us, Zach is a marketing expert with various products that help other entertainers book more gigs and make more money doing what they love.
\nAs one of his clients says, "Zach is an amazing fountain of knowledge that will give you the tools to get booked and be successful." \xa0
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\nSuccess Mantra:\nGoals. Writing down your goals and taking responsibility for yourself.
\nBasically everything in Brian Tracy\u2019s book GOALS! How to get everything you ever wanted in life faster than you ever thought possible. \xa0
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\nFailure Moment:\nBeing too rigid on what he charged for his shows early in his career. Instead, be flexible but for a reason. \xa0
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\nZach Waldman on Pricing\nMentions Dan Kennedy\u2019s book No BS Marketing to the Affluent
\n\u2022 Price isn\u2019t the only thing people are looking for. They\u2019re looking for value and will pay more for it. Example: For a kids show, you might charge $150 but you can charge more if you create an experience and add value. Consider this: 30 minute magic show, balloon animals for each child (special ballon for birthday child that nobody else gets), goodie bags for kids, and they all learn a magic trick. With all this, you\u2019ve created a full experience that you can charge more for, perhaps $300.
\n\u2022 Always add value.
\n\u2022 People also pay for the experience.
\n\u2022 If they flinch at the price, you can always take things away to lower the price. Always have a reason for lowering the price. \xa0
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\nHow Zach Overcame Anxiety & Depression\nThis is a very sensitive topic. If you're dealing with anxiety or depression, please seek help from a competent professional.
\nIn this section, Zach talks about how he dealt with debilitating anxiety and depression, ho it effected himself, his shows, and how he overcame it. He went through the course Attacking Anxiety & Depression
\n\u2022 combating negative self talk
\n\u2022 monitor your bad thoughts and replace them with good ones.
\n\u2022 change the things that you think about.
\n\u2022 Exercise and eating right play a huge role in alleviating anxiety & depression.
\n\u2022 Get into therapy. Seeing a therapist helped Zach out tremendously. It\u2019s certainly a good idea to seek out professional help. \xa0
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\nOther Topics Covered:\n\u2022 Sit in your own audience. Assess how other see you.
\n\u2022 When you compete, compete against yourself.
\n\u2022 Be giving and generous.
\n\u2022 Don\u2019t try to please everyone.
\n\u2022 Go to war with the army you have, not the one you wish you had. If you wait for everything to be perfect, you\u2019ll never get started.
\n\u2022 Becoming a self actualized person.
\n\u2022 Learn everything you can, then forget it all and carve your own path.
\n\u2022 Don\u2019t give up, push through the dip.
\n\u2022 Write down your goals.
\n\u2022 Be good to people. It\u2019ll come back to you. \xa0
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\nResourceful books:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
\nGoals by Brian Tracy
\nNo BS Marketing to the Affluent by Dan Kennedy
\nThe War of Art by Stephen Pressfield
\nTurning Pro\xa0by Stephen Pressfield
\nSiddhartha by Hermann Hesse \xa0
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\nWhere can we find Zach Waldman?\n\n\n\n