S4E10: Brian Glow - Corporate Magic Rockstar
In this interview, Brian Glow and I\xa0talk all about corporate entertaining.\xa0We discuss everything from customizing your shows,\xa0targeting your marketing, and communicating with your prospects!
\nBrian Glow is a corporate magician based out of Winnepeg, Manitoba, Canada.
\nBrian specializes in corporate magic shows melding the companies message, theme, logos, products, and services into his magical performances wowing and educating all that witness his presentations. He\u2019s performed over 7,000 corporate shows in over 40 countries for Fortune 500 and local businesses alike, including, but certainly not limited to Ford, Canon, Apple, Air Canada, and Hewlet Packard.
\nThe Chicago Tribune says, "Joy and cleverness seem to pervade his work.\u201d
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\nSuccess Quote:\nTo be good is not enough when you dream of being great! \u2014 Anonymous \xa0
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\nCorporate Magic\n\u2022 Creating and customizing material that fits with your clients.
\n\u2022 Gives specific example of creating material with a custom presentation.
\n\u2022 The magic is secondary to selling product or the corporate message.
\n\u2022 Tells how he broke into the corporate market.
\n\u2022 Having loyalty with your clients and not jumping ship to go with their competition.
\n\u2022 How he markets himself.
\n\u2022 Finding trade show directories.
\n\u2022 What makes you different from everyone else?
\n\u2022 Keeping in touch with contacts to keep Top of Mind Awareness. \xa0
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\nWhat's worked best for growing his business?\nCold calling! \xa0
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\nBiggest Professional Challenge:\nWorld touring and all that goes with it. \xa0
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\nFailure Moment:\nA one year contract\xa0was negotiated with a company in China, and the deal was killed because of the SARS outbreak. It left him with a huge hole in his calendar that he had to fill again. \xa0
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\nFavorite Success:\nHis children. \xa0
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\nOther Topics Covered:\n\u2022\xa0Having a good website.
\n\u2022\xa0Social proof: video testimonials, etc.
\n\u2022\xa0Having your marketing materials targeted to who you're going after.
\n\u2022\xa0Responding\xa0quickly to inquiries.
\n\u2022\xa0Losing luggage and being prepared for everything. \xa0
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\nParting Advice\nBe prepared. \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
\nResource:
\nLists! For packing, traveling, prop lists, pre packed shows, etc.
\nShow Cues - iOS App \xa0
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\nBooks:
\nLife is a Contact Sport by Ken Kragen
\nIt Takes Guts, Dammit by Paul Diamond
\n\nTarbell's Course in Magic | Ebook Version \xa0
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\nWhere can we find Brian Glow?\nCorporateEventEntertainmentMagician.com \xa0
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