Best of Episodes - Lou Serrano: The Magician Who's Always Working
I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm\xa0running my\xa0six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes. Lou Serrano's interview is my second most downloaded episode.
\nIn this episode, we talk about Lou's career,\xa0how he's always working, and we also talk a little about his public speaking ventures and his thoughts on that.
\nLou Serrano is a professional magician and a frequent performer at the Hollywood magic castle, a corporate entertainer, keynote speaker, and author, Lou is also a marketing expert and consultant who has helped countless other magicians and entertainers go after their chosen markets and kill it! It\u2019s certainly no question as to why he\u2019s been referred to as\xa0\u201cthe magician who is always working.\u201d\n\xa0\nSuccess Quote:\nA lobster, when left high and dry among the rock, does not have the sense enough to work his way back to the sea, but waits for the sea to come to him. If it does not come, he remains where he is and dies, although the slightest effort would enable him to reach the waves, which are perhaps within a yard of him. The world is full of human lobsters; people stranded on the rocks of indecision and procrastination, who, instead of putting forth their own energies, are waiting for some grand billow of good fortune to set them afloat. \u2014 Orison Swett Marden \xa0
\nLou on Public Speaking\nLou is currently working on stepping into public and keynote speaking. He gives some of his insights on breaking into this market.
\n\u2022\xa0Talks about the two ways to approach public speaking
\n\u2022\xa0Tells about his topic, The Magic of Communication or How to Command the Attention of an Audience, and how he decided upon that topic.
\n\u2022\xa0Talks about some of the lessons he's learned so far in this journey.
\n\u2022\xa0Tells how he connects a topic points to a magical effects and gives an example. \xa0
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\nA\xa0Moment of Failure:\nA $9,000 infomercial that ultimately flopped. It yielded absolutely no results. Find out what he learned. \xa0
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\nBiggest success:\nReleasing his\xa0Steel Ball Routine\xa0which sold like hot cakes and ultimately helped him get through The Great Recession. \xa0
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\nHow does he differentiate himself?\nLou differentiates himself from others in his genre by how he performs and how he does business. He ultimately wats his clients to get the best, even if that means he needs to hire someone else to fill their needs. \xa0
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\nHas he "made it?"\nYes. He "made it" the moment he started moving toward his goal of becoming a professional magician. \xa0
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\nWhat's working for him business-wise?\nKeeping a database of clients & prospects and keeping in touch with them. Answers the question: "What if I only have a handful of people on my list?" \xa0
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\nIs there anything he would have done differently up to this point?\nHe would have been wiser with money early on. He wouldn't have been as careless with it as he had been at the beginning. \xa0
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\nOther topics touched upon:\n\u2022\xa0Lou brings us into his incredible journey of finding himself in music, then in magic, and how\xa0he'd actually hit rock bottom, finding himself without any real marketable skills and having to get a job driving that\xa0paid $5 an hour at the time. Find out how he got out and was able to transition into performing full time.
\n\u2022\xa0The importance of having a list of clients and prospects and keeping in touch with them.
\n\u2022\xa0How the Magic Castle has helped him in his career.
\n\u2022\xa0Tells about why he gives\xa0a 20% commission to people that refer him shows and how effective it has been for him. \xa0
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\nParting advice:\nTreat your art as a business if you want to be successful. It's never too late to start.
\nPeople to study:
\nJeff Walker - Product Launch Formula
\nBrendan Burchard\xa0- Experts\xa0Academy
\nDan Kennedy -\xa0Small Business Marketing Strategy
\nMarlin Sanders -\xa0Amazing Formula \xa0
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\nSpecial Offer for Successful Performercast Listeners ONLY!\nLou is offering 20% off of his marketing course for magicians.\xa0This is a great course. It's what got me to take the first steps in marketing my magic business and has helped me tremendously. Visit\xa0www.sixfiguremagic.com\xa0and use the coupon code KRIS at the time of purchase\xa0and\xa0you'll automatically get 20% off! \xa0
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\nRecommended books and resources:\nNote: Many of the links in this section are affiliate links, meaning we\xa0earn a small portion of any sales. If you're enjoying our\xa0podcast and decide to purchase one of the recommended resources or books, please consider using our\xa0affiliate links to help support the work we're doing here at the Successful Performercast. Thanks! \xa0
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\nResource:
\nSquarespace \xa0
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\nPerformance Specific Book
\nMaximum Entertainment\xa0by Ken Weber \xa0
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\nNon-Performance Specific Book
\nGoals!: How to Get Everything You Want \u2014 Faster Than You Ever Thought Possible\xa0by Brian Tracy
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\nWhere can we find Lou Serrano?\nLouSerrano.com\xa0- Magic Website
\nSteelBallMagic.com\xa0- Close up magic routine
\nLouSerranoMarketing.com\xa0- Free marketing tips & advice
\nSixFigureMagic.com\xa0-\xa0Marketing course for magicians\xa0(20% Off with Coupon Code: KRIS)
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