Studio Banana TV interviews Andrés Jaque, author of the controversial Tupper home housing project. Tupper Home is the first product offered by Tupper Shop, the catalog of architectural products marketed by the Andrés Jaque Architects office, of which a first prototype has been built in the city center of Madrid. Proposed as an alternative to the official line of urban planning, it is based on the experience of demonstration marketing —Tupperware, Avon, Herbalife, Thermomix— which became popular after World War II and has proven its effectiveness as what could be called a pop distribution network of innovative behavior patterns.