Intangible Assets Investing - Brandometry - with Tony Wenzel

Published: April 19, 2019, 5:57 p.m.

b"Tony is co-founder and president of Brandometry, which invests via the Brand Value Index, looking to benefit from investing in companies who have built/managed companies with strong brand recognition, which is now considered to be intangible assets.\\xa0 Large Cap U.S. Equities are the components of the index, and includes about 50 companies, with a strategy that is long only, no leverage, and equal weight among the components.\\xa0 This is a unique strategy that many investors who focus on mutual funds and ETF's will find to be very interesting."