Why Build, Measure, Learn isnt just throwing things against the wall to see if they work

Published: May 8, 2015, 4:48 p.m.

I am always surprised when critics complain that the Lean Startup\u2019s Build, Measure, Learn approach is nothing more than \u201cthrowing incomplete products out of the building to see if they work.\u201d Unfortunately the Build, Measure, Learn diagram is the cause of that confusion. At first glance it seems like a fire-ready-aim process.It\u2019s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups.\nHere\u2019s how.