Out of the Ashes Something Isnt Quite Right
\u201cCustomer Development\u201d was born four years earlier and 200 miles away on Sandhill Road. I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. I was consulting for the two venture capital firms who between them put $12 million into my last failed startup.