I just had a coffee with Mei and Bill, two passionate students who are on fire about their new startup idea. It\u2019s past the \u201cnapkin-sketch\u201d stage with a rough minimum viable product and about 100 users.\n\nI thought they had a great insight about an application space others had previously tried to crack.\n\nBut they needed to convince investors that they are Facebook not Friendster.\n\nHere\u2019s what I suggested they do...