Hes Only in Field Service
The most important early customers for your startup usually turn out to be quite different from who you think they\u2019re going to be. When I was at Zilog, the Z8000 peripheral chips included the new \u201cSerial Communications Controller\u201d (SCC). As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip.