Winging it by Emma Isaacs: How to make an impact by accident
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\nAbout the author
\nEmma Isaacs is the founder and Global CEO of Business Chicks, Australia\u2019s largest community for women, and is passionate about encouraging women to be bold, to be courageous and to take risks.
\nEmma can take something good and turn it into something spectacular with no experience required. After seven years of running her own recruitment business which she acquired at just 18 years old, Emma was invited to a small event run by a group called Business Chicks.
\nAfter hearing the business was for sale, Emma took a leap of faith and bought it. And over the next decade, Emma grew the the small Business Chicks group of 250 members into a community of thousands of engaged women.
\nPeople often talk about a \u2018Business Chicks feeling\u2019 and much of this comes back to Emma.
\nShe is perpetually optimistic and always joking wherever she goes. Emma wants to make people feel special, always. Customer service is at the forefront of everything she does and that is evident in every touch point of a Business Chicks interaction.
\nEmma currently resides in Los Angeles with her husband and five kids (plus one more on the way). And she\u2019s raising each of them to be proud feminists.
\nSource:\xa0https://businesschicks.com/emma-story/
\nClick here to buy on The Book Depository
\nhttps://www.bookdepository.com/Winging-It/9781489439819 /?a_aid=stephsbookshelf
\nAbout the book
\nCEO and entrepreneur Emma Isaacs forgot to draw up her life plan, and she doesn\u2019t have a list of five-year goals. She doesn\u2019t believe in work/life balance.
\nLike Sheryl Sandberg, who told us to \u2018lean in\u2019 to find success, Emma wants to show us that you can\u2019t plan every detail and wait for the confidence to kick in before you begin; instead, take action now, do what feels right and figure the rest out as you go along. In other words, you\u2019ve got to learn how to \u2018wing it\u2019 rather than wait.
\nDrawing on her own life and the stories of the many men and women she has met and interviewed \u2013 from Sir Richard Branson to Bill Gates to \u2018Girlboss\u2019 Sophia Amoruso \u2013 Emma tells us how to turn a dream into a job, turn a job into a business, network like a champion, protect your time for the things that matter and understand that sometimes failure is part of
the brief.
Emma shows us that often the only thing holding us back is ourselves; that you can follow your dreams; and that there\u2019s no reason not to start doing so right now.
\nSource:\xa0https://businesschicks.com/wingingit/
\nLinks
\nFind out more about Business Chicks here:\xa0https://businesschicks.com/
\nBIG IDEA 1 (6:29) \u2013 You\u2019ll never be ready.
\nIf not now, then when? You need to find opportunities and seize them, even if (and sometimes especially if) they are unexpected. It\u2019s also about not asking people for permission. Emma started her own recruitment agency at 18 and bought Business Chicks at 26, it didn\u2019t cross her mind to be scared. She just kept on doing the next thing because it felt like a good opportunity.
\nIn the book Emma talks about things that might not go according to plan \u2013 things might fail or get hard, but you just need to keep swimming because you will never really be ready for everything that could happen.\xa0 You just need to start again, move, make traction and keep building momentum. You will never know what\u2019s going to come up and you will never be ready for all those things.\xa0
\nSo you just gotta do it and learn along the way (or wing it!).
\nBIG IDEA\xa0 2 (8:13) \u2013 Go the extra mile.
\nEmma definitely embraces the hustle mentality and talks about being obsessed with your business and doing what others are not prepared to. She has pushed herself mentally and physically to make something happen on many occasions but also acknowledges it\u2019s not about being workaholic as you need to know when to switch off without feeling guilty.\xa0
\nAn important trait is keeping learning and asking for feedback, especially when it\u2019s uncomfortable. Ask people that you trust who will give you the real deal.
\nFor your customers, go the extra mile and give people something to talk about \u2013 make them feel something.\xa0 Business Chicks create the sense of belonging and togetherness in a very positive way through their events and the experience they create.
\nBIG IDEA 3 (11:16) \u2013 Build great relationships.
\nThis idea starts by doing things to make someone\u2019s day. Emma found a way to get a chocolate cake for her friend who was working in China over her birthday, and it made her friend\u2019s day.
\nSpend time building trust, Emma shares some good ways of networking by making it less awkward and cringey.\xa0 She also talks about the importance of building an amazing culture by doing little things such as giving credit to whom credit is due, saying \u2018thank you\u2019, and letting people do their best work without getting in their way.
\nThese are all the fundamentals of building great relationships.\xa0
\nP.S. Despite all of this, you can\u2019t please everyone and that is okay.\xa0
\nMusic By:\xa0Mindplay \u2013 Instrumental Version Song by Roza
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