The Practice by Seth Godin: Why everything you thought you knew about creativity is wrong
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\nAbout the Book The Practice
\nCreative work doesn\u2019t come with a guarantee. But there is a pattern to who succeeds and who doesn\u2019t. And engaging in the consistent practice of its pursuit is the best way forward.
\nBased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin,\xa0The Practice\xa0will help you get unstuck and find the courage to make and share creative work. Godin insists that writer\u2019s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you\u2019re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you\u2019ve been seeking to share all along.
\nWith this book as your guide, you\u2019ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
\nSource:\xa0https://www.amazon.com/
\nBuy the book from The Book Depository - https://www.bookdepository.com/The-Practice/9780593328972/?a_aid=stephsbookshelf
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\nAbout the Author
\nSeth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
\nHe\u2019s a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.
\nIn addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing \u201cseth\u201d into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
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\nLINKS
\nPrevious Seth Godin books covered on the podcast
\nSeth on Tim Ferriss talking about The Practice\xa0https://tim.blog/2020/10/26/seth-godin-the-practice/\xa0
\nSeth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions:\xa0https://tim.blog/2016/02/10/seth-godin/\xa0
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\nBIG IDEA 1 (6:02) \u2013 Build a practice.
\nBuild a practice of your work, and practice it everyday with the mindset of a professional. Practice it even when you don\u2019t know what the result will be. Success or good results are not guaranteed but it doesn\u2019t mean we shouldn\u2019t work towards it on a daily basis. We need to show up.\xa0
\nSeth doesn\u2019t believe in writer\u2019s block. He believes that inspiration doesn\u2019t show up unless we do. We have to turn up professionally, take things seriously on a daily basis, and that momentum and practice will avoid us feeling stuck. We need to start with a problem that we need to solve and then find out what the answer is. Without having an assertion or point of view we won\u2019t do anything.\xa0
\nBy putting creative work out on a schedule, things like writer\u2019s block don\u2019t have time to exist, because we are showing up.
\nBIG IDEA 2 (8:16) \u2013 Don\u2019t be a hack.
\nIt\u2019s not just about empathy or deeply knowing your customer but knowing WHO you\u2019re even aiming to create value for. Because if you aim for the masses, you lose your point of view, your authenticity and quickly become a hack.
\nSo you need to know what market you\u2019re in. You need to have a voice. You need to constantly ask who it is you\u2019re creating for, and what will help your work become more appropriate for your audience. Don\u2019t be a hack, know who you\u2019re talking to and don\u2019t worry about the rest.\xa0
\nBIG IDEA 3 (10:24) \u2013 Be generous.
\nWorry less about what other people think. Many of us allow our output or work to define us, meaning that any criticism of our work becomes a criticism of us personally. We need to become like lifeguards, they are not worried about what others think or say or worry about imposter syndrome when they jump into the ocean to save someone. They just do the work they need to do and do it in a generous way.
\nIt is also about not hiding yourself because you will miss the opportunity to be generous. We need to embrace discomfort, show up and do the difficult work. Just put yourself out there so others can benefit.
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\nLINKS
\nAlso listen to\xa0Whatcha Gonna do With That Duck: Just keep shippin\u2019
\nSeth on Tim Ferriss talking about The Practice\xa0https://tim.blog/2020/10/26/seth-godin-the-practice/\xa0
\nSeth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions:\xa0https://tim.blog/2016/02/10/seth-godin/\xa0
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\nMusic By:\xa0Is It Hip Hop by LightBeats
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