The power of moments by Chip Heath and Dan Heath: create and curate moments that matter
\xa0
\nAbout the Authors
\nChip Heath and his brother Dan have written three New York Times bestselling books:\xa0Made to Stick, Switch, and Decisive. Their books have sold over two million copies\xa0worldwide and have been translated into thirty-three languages including Thai, Arabic, and\xa0Lithuanian. The Power of Moments is their most recent book.
\n\xa0
\nChip is a professor at Stanford Graduate School of Business, teaching courses on strategy\xa0and organizations. He has helped over 450 startups hone their business strategy and\xa0messages. He lives in Los Gatos, California.
\n\xa0
\nDan is a senior fellow at Duke University\u2019s CASE center, which supports entrepreneurs\xa0fighting for social good. He lives in Durham, North Carolina.
\nSource: https://heathbrothers.com/the-power-of-moments/
\nClick here to buy on The Book Depository
\nhttps://www.bookdepository.com/The-Power-of-Moments/9780593079263/?a_aid=stephsbookshelf
\n\xa0
\nAbout the Book
\nIn this book, the authors explore why certain brief experiences can jolt us and elevate us and\xa0change us\u2014and how we can learn to create such extraordinary moments in our life and\xa0Work.
\n\xa0
\nWhile human lives are endlessly variable, our most memorable positive moments are\xa0dominated by four elements: elevation, insight, pride, and connection. If we embrace these\xa0elements, we can conjure more moments that matter.
\n\xa0
\nWhat if a teacher could design a lesson that he knew his students would remember twenty\xa0years later? What if a manager knew how to create an experience that would delight\xa0customers? What if you had a better sense of how to create memories that matter for your\xa0children?
\n\xa0
\nThis book delves into some fascinating mysteries of experience: Why we tend to remember\xa0the best or worst moment of an experience, as well as the last moment, and forget the rest.\xa0Why \u201cwe feel most comfortable when things are certain, but we feel most alive when they\u2019re\xa0not.\u201d And why our most cherished memories are clustered into a brief period during our youth.
\nSource: https://heathbrothers.com/the-power-of-moments/
\n
BIG IDEA 1 (3:23) - Focus on moments that matter. We have a bias towards the peaks (high or low), the endings and transitions when recalling over our experiences of something. However you can help create moments that stick within these biases.
\xa0
\nFor example, the \u2018signing day\u2019 for high school seniors to reveal where they\u2019re going to college. This concept was introduced at a high school in the US, inspired by the tradition of college students being announced as being signed up by big sports team. Two teachers decided to create a similar moment to celebrate the transition from High School to College (University) - especially for the students who are first of their family to go to College. This also inspired future generations to be up on stage in future to experience the transition moment (and work hard to get there).
\n\xa0
\nThe concept of \u2018defining moment\u2019 was mentioned in the book. It is defined as a short experience that is both meaningful and memorable. Another example mentioned in the book was an average hotel in LA where they make your stay unforgettable and remarkable. They focus on the small details that create magical moments in someone\u2019s holiday.
\n\xa0
\nBIG IDEA 2 (5:54) - The four elements of a defining moment. These are elevation which is transcending the normal course of events, insight - rewriting our understanding of self or the world, pride - capturing us at our best and connection - because defining moments should be shared with others. These elements are important to create a defining moment that sticks and \xa0mean something to people.
\n\xa0
\nBIG IDEA 3 (7:20) - Looking for that moment. There are three key types of moment; transitions, milestones and pits. These are the points where you can create moments for others and for yourself. For example in transition in relation to work, induction for new person joining a company is a huge transition moment and one that should be carefully considered accordingly.
\n\xa0
\nMilestones involve celebrating and recognizing an achievement and putting them into people\u2019s life or career - and they might not be the standard birthday/anniversaries. For the pits it\u2019s recognising those and doing something to alleviate this. For example, in retail banking, a bank can create a moment from a pit in someone\u2019s life (such as being made redundant or going through a divorce). \xa0The moment could be a three month cooling off period until they get their finances back in order. Banks are in a unique position to create moments to provide a good customer experience\u2026 but so often don\u2019t.
\n\xa0
\nMusic By: Stay Right There By Michael Shynes
\n\xa0
\n\xa0
Support my book habit: https://www.buymeacoffee.com/stephsbookshelf
See omnystudio.com/listener for privacy information.