BROADCASTS.com

\xa0

About the Author

Dr Amantha Imber is an innovation psychologist, founder of Australia\u2019s leading innovation consultancy Inventium, and co-creator of the\xa0Australian Financial Review\u2019s\xa0Most Innovative Companies list. With a PhD in organisational psychology, Amantha has helped companies such as Google, Apple, Disney, LEGO, Virgin Australia, Commonwealth Bank and many others innovate more successfully.

Amantha\u2019s thoughts have appeared in\xa0Harvard Business Review,\xa0The Huffington Post, Forbes, Entrepreneur\xa0and\xa0Fast Company\xa0and she is the author of two best-selling books: \u201cThe Creativity Formula\u201d and \u201cThe Innovation Formula\u201d. In 2016, Amantha was inducted into the Australian Business Women\u2019s Hall of Fame.\xa0

Source:\xa0https://www.inventium.com.au/dr-amantha-imber-bio/

Click here to buy on The Book Depository

https://www.bookdepository.com/Creativity-Formula-Amantha-Imber/9780646509624/?a_aid=stephsbookshelf

About the book

The Creativity Formula will take you through the latest scientific findings about how you can use your brain to think more creatively and come up with better ideas more easily and quickly. The book will explain:

\n
• How to instantly \u2018switch on\u2019 your creativity
\n
• Why traditional brainstorming is bollocks
\n
• How exposing yourself to certain types of images can significantly boost your creativity
\n
• Why your physical environment may be killing your creativity
\n
• And much much more
\n

Source:\xa0https://www.amanthaimber.com/books/

Links

Check out the How I Work podcast (and it\u2019s seriously impressive guest list) here:\xa0https://www.amanthaimber.com/podcast/
I particularly enjoyed this episode with Atlassian\u2019s Work Futurist, Dom Price:\xa0https://www.amanthaimber.com/podcasts/atlassians-dom-price-on-how-he-uses-imposter-syndrome-to-his-advantage/

\xa0

BIG IDEA 1 (5:08) \u2013 Identify

This is the need to identify yourself as creative. Having a mindset and identity of creativity allows you to be more creative. In an organization it\u2019s important for team leaders not to refer to some teams as the creative team because it makes it seem like it\u2019s attainable only if you work in that team.\xa0

Also within a team it\u2019s important not to identify some as the creative ones and other less creative because it will make them like it\u2019s something they can\u2019t achieve because they are born with it instead of it being nurtured and practiced over time.\xa0

It is a mindset more than a skill set.\xa0

BIG IDEA 2 (7:13) \u2013 Go broad.\xa0

This is about finding expansive ideas from multiple fields. Finding new connections and new applications for ideas. You can go to a place you wouldn\u2019t usually go to or work from somewhere new and invite different thinking into your mind.\xa0

BIG IDEA 3 (9:05) \u2013 Create stimulus.

Almost all of the tips involve manufacturing something to create creativity. You need to think intentionally to switch on or stimulate your creativity. What can you do to mix things up which will stimulate a different environment and conversation.\xa0

There is evidence that shows that the things around you can spur or hinder creative thinking. It\u2019s\xa0 really up to you to create creativity with intent and aligned to what you are looking to achieve.\xa0

Music By:\xa0A Look Out Song by Assaf Ayalon

\xa0

Support my book habit: https://www.buymeacoffee.com/stephsbookshelf

See omnystudio.com/listener for privacy information.