Superfans by Pat Flynn: Turn your followers into a fan club
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\nAbout the author
\nWho is Pat Flynn? Pat is a family guy who learned about passive income because he had to. Like so many other people, Pat is on his Plan B career.
He graduated from college with an architecture degree and went to work for an amazing architectural firm as a Job Captain. He was thriving in his career and had no plans to leave it\u2014but there are some parts of life we can\u2019t control.
The downturn in the economy hit the industry hard.\xa0In 2008, just a few months before his wedding, Pat was laid off from his job.
\nWhen Pat started Smart Passive Income (his uber-successful blog and now all-encompassing media enterprise including a podcast, YouTube channel, events and even a conference) back in 2008, his goal was simple: share the strategies that have helped him grow his online business. Since that time, it has become remarkably easy to find advice on internet marketing and starting an online business\u2014but what has gotten harder is finding ethical advice that has been properly tested.
\nPat lives in San Diego with his Backstreet Boy loving wife, April, and two kids \u2013 Keoni and Kailani, plus their dog, Gizmo.
\nSource:\xa0https://www.smartpassiveincome.com/about/
\nClick here to buy on The Book Depository
\nhttps://www.bookdepository.com/Superfans/9781949709469/?a_aid=stephsbookshelf
\nAbout the book
\nCustomers, followers, subscribers.
\nIt\u2019s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
\nBut as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care.\xa0In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
\nThese are the people, if you connect with them in the right way, who will become Superfans.
\nFollowers may \u201clike\u201d an Instagram post. Customers may buy a product. But \u201cSuperfans\u201d will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.
\nWhether you\u2019re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You don\u2019t need to change the entire world to build a successful business; you just need to change someone\u2019s world.
\nPeople don\u2019t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
\nSource:\xa0https://www.amazon.com/
\nLinks
\nMore about what Superfans is about:\xa0https://www.smartpassiveincome.com/askpat/what-is-superfans-about-and-who-is-it-for/
\nCheck out Pat\u2019s site:\xa0https://www.smartpassiveincome.com/
\nListen to the excellent SPI podcast:\xa0https://www.smartpassiveincome.com/podcasts/
\nPat\u2019s YouTube channel:\xa0https://www.youtube.com/user/SmartPassiveIncome
\nLiked this one? You might also like the\xa0Power of Moments\xa0episode of Steph\u2019s Business Bookshelf
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\nBIG IDEA 1 (7:06) \u2013 Get them involved.
\nHow can you get your audience, people and customers to be more involved in your business? This includes giving them group names (eg Trekkies) which is a powerful way to build a community with an identity.
\nOther ways to get your audience involved is by polls or surveys by asking them to shape the direction of your product or services.\xa0
\nThis is not just about putting your pretend new logo decision on a large Facebook group as a disguise for selling or promoting your business, but it is about how you can connect in a meaningful way with your followers.\xa0
\nPat mentioned in the book that he spends fifteen minutes each month with ten new email subscribers to find out what they signed up for, what they\u2019re struggling with.\xa0 This helps him pick up the right language to use to describe the problems he\u2019s solving, which is really important when you are solving other people\u2019s problems.
\nBIG IDEA 2 (10:18) \u2013 Remember the lemons.
\nIt\u2019s about remembering the small things that matter. This drives loyalty. The power of being seen and being recognised is critical in building an audience and people who will come back to you.\xa0
\nRemembering little things like if someone has an event coming up, and dropping them a message to say \u2018hope things things go well\u2019 \u2013 can go a long way.\xa0
\nAnd if you are a service provider or consultant and you have clients that you know well, you get the chance to build up a bank in your mind about all the things that go on for that person and leverage on those to build trust, connection and a more personal approach.
\nJust using the small things that make people feel seen, heard, appreciated and special\u2026 which can help them become superfans.
\nBIG IDEA 3 (13:39) \u2013 Make it personal
\nPat talks a lot about making your services more personal. There are so many technologies available now to do that. These are the little unexpected touches that helps take people from just liking your post to engaging and connecting with your message, value and you as a person.
\nThis is a very important thing to reflect on your business. How can you make that personal connection?\xa0
\nMusic By:\xa0\xa0Watch Out \u2013 Instrumental Version Song by Chaun Davis
\nClick here to buy on The Book Depository
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