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About the author

Gary Vaynerchuk is the chairman of\xa0 VaynerX , a modern-day media and
communications holding company and the active CEO of\xa0 VaynerMedia , a full-service advertising agency servicing Fortune 100 clients across the company\u2019s 4 locations.

Gary is currently the subject of\xa0 DailyVee , an online documentary series highlighting what it\u2019s like to be a CEO and public figure in today\u2019s digital world, as well the host of\xa0The GaryVee Audio Experience, a top 100 global podcast, and host of\xa0#AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

As a young child, Gary began his entrepreneurial career by ripping flowers out of his neighbors\u2019 yards and using his natural charm to sell them right back (a profit margin he has still yet to equal). Soon he had upgraded to operating an entire lemonade stand\xa0franchise, managing multiple locations and commuting via big-wheel to collect his profits.

Source:\xa0https://www.garyvaynerchuk.com/biography/

About the book

New York Times\xa0bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of\xa0Crush It!\xa0and\xa0The Thank You Economy\xa0with a fresh spin,\xa0Jab, Jab, Jab, Right Hook\xa0is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the \u201cright hook\u201d\u2014their next sale or campaign that\u2019s going to knock out the competition. Even companies committed to jabbing\u2014patiently engaging with customers to build the relationships crucial to successful social media campaigns\u2014want to land the punch that will take down their opponent or their customer\u2019s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don\u2019t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It\u2019s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices\u2014content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Source:\xa0https://www.amazon.com.au/Jab-Right-Hook-Story-Social-

Links

Watch Gary\u2019s YouTube channel here:
https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw\xa0(definite language warning!)

Follow Gary on Twitter:\xa0https://twitter.com/garyvee
Check out the Gary Vee Audio Experience:\xa0https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2

Click here to buy on The Book Depository

BIG IDEA 1 (8:17) Connect through value.

This idea is not about transactional value or merely shouting about your latest thing. These are the connections made through sharing value. It\u2019s about getting the right people on board and building the trust.\xa0

Connecting through value is about knowing your customers. What are their problems, what language do they use and how do you uniquely solve that problem? How do you bring value on a daily, weekly or monthly basis. It should be consistent and you don\u2019t just show up when you\u2019ve got something to say.

BIG IDEA 2 (9:30) Social media is a strategy not an after-thought.

If you\u2019re not thinking of a social media strategy, you\u2019re going to be left behind. The book is very practical and balanced with plenty of real life examples (good, bad and ugly) showing that your social media strategy needs to be fully integrated into everything else you do.\xa0

You need to have someone allocated who will run your social media, who is trained and is connected to the strategy in the best way they can.\xa0 They can use the strategy to bring the right people to you at the right time and for the right reasons.\xa0

For some people who might think that social media \u2018doesn\u2019t work\u2019, they are often not doing it right.\xa0 It could actually be that you are not on the right platform or you are not using the playform in the right way to connect.

BIG IDEA 3 (12:30) Find the right voice.

Each platform has a unique voice. You can\u2019t just copy and paste content from one platform to another. Each platform has different voices and different contexts \u2013 people also expect different things from different platforms.\xa0

This is why strategy is important. Not all content can go everywhere. You need to find your voice for each platform. You need to be authentic whilst finding the right voice for each of the platforms.

Music By:\xa0Mindplay \u2013 No Lead Vocals Song by Roza

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