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About the Book

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation\u2014into the meetings, postmortems, and \u201cBraintrust\u201d sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture\u2014but it is also, as Pixar co-founder and president Ed Catmull writes, \u201can expression of the ideas that I believe make the best in us possible.\u201d

Source:\xa0https://www.creativityincbook.com/about/

About the Author

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986.\xa0

Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife and children.

Source:\xa0https://www.creativityincbook.com/catmull/

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BIG IDEA 1 (3:38) \u2013 Leadership creates creativity.

One of the things that drove the Pixar leadership team of Ed Catmull, Steve Jobs and John Lasseter was protecting Pixar from the forces that ruined many businesses. They had seen business grow, only to implode upon themselves, and they wanted to avoid this happening at Pixar.\xa0

They therefore focused on helping smart people work better together. They worked on methods for better collaboration and creativity for better outcomes. Ed said that to do this effectively, you have to assume that the people you\u2019ve hired are talented individuals.

He talked about the idea that good leaders can help creative people stay on the path to excellence, no matter what business they\u2019re in.\xa0 This is breaking the idea that to be creative or solve problems you have to be in the arts or technology.\xa0

Also as a leader you need to admit that you might be wrong or that you don\u2019t know the answer. You need to see yourself as a teacher and put your ego aside to help people learn.

BIG IDEA 2 (6:08) \u2013 Find the right team.

You can\u2019t possibly understand everything and therefore you need as many viewpoints as you can. Once you have the great people and expertise in the team you need to give them the autonomy to do their best work \u2013 getting the right team means getting ideas right.\xa0 There is no hierarchy in Pixar, they really value the work of the creatives and pride themselves on being filmmaker-led.

In order to find the right team and nurture them, you have to be open about the problems you are facing. That is why it is important to be open to learning about solving those problems.

BIG IDEA 3 (9:04) \u2013 Challenge everything.

PIxar is famous for their \u2018braintrust\u2019 process for feedback. They fully embrace the fact that everything sucks at the start. The braintrust makes the breakthroughs for films because of their candid and regular feedback \u2013 it\u2019s saved many of the films we know and love from being disasters.

They embrace the fact that everyone gets stuck but the braintrust is not about solving the problem, it\u2019s about asking the questions and providing the right challenge to make things better. It shows the importance of peer review and collaboration.\xa0 In the book Ed states that \u201cideas only become great when they\u2019re challenged and tested\u201d.

Music By:\xa0Monomer \u2013 No Backing Vocals Song by Leroy Wild

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