EP 122- James Emerson- ReNew Roofing: Hellcats and Handshakes is All It Takes

Published: March 8, 2022, 7 a.m.

The journey to a different life is pretty simple if you allow yourself to get out of your own way, get out of your comfort zone, and take a leap of faith and massive action.\xa0 Some people like to sit on the sidelines and see how it\u2019s done, and there are those who jump in and figure it all out.\xa0 Today\u2019s guest is one of those who figured it all out.\xa0

James Emerson is President of ReNew Roofing and always had the entrepreneurial calling.\xa0 He owned a cell phone repair company, tried multi-level marketing, and later got into the trades working for a home builder.\xa0 Life in a small, poor northern Wisconsin town was enough motivation to catapult James and his family upward into the life they live today.\xa0

In today\u2019s episode, James and Tom talk about living in a small northern Wisconsin town, small-town mentality, establishing relationships, and how they differ there from the rest of the world.\xa0 James talks about the struggles and challenges of running his roofing company early on and shares how he motivated his employees to kick it into high gear working by piece rate from hourly.\xa0 Tom dives into processes that James has deployed to make his business run smoother, the world of subcontractors, and the systems he uses to ascertain whether he has good people on his crew.\xa0 James talks about the challenges of being self-employed in the roofing industry and managing the nature of the seasonal work due to the weather.\xa0

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What You\u2019ll Learn:

  • How James works with insurance companies to help homeowners obtain a new roof when hail damage has occurred
  • Why it\u2019s important to take a chance and what it takes to create a business from nothing, knowing no one in a brand new town
  • A new plan James has for relocating his family to Texas from Wisconsin and why he\u2019s decided now is the time
  • How James decided to test the labor crew that led to him changing the model of how he operates his business
  • How James got hooked on sports cars
  • The first time James rolled into a brand new town in his Hellcat and how he used it to make fast friends with town influencers that took him on a tour of the town which led to business
  • The most important thing on James\u2019 \u201clist\u201d\xa0
  • Why taking responsibility and working as a team is a huge part of his company\u2019s culture and success
  • How hiring and firing makes a huge difference in your company\xa0
  • And much more!

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Favorite Quote:

(Regarding Core Values): \u201cYou gotta be willing to take responsibility, and then behind that, the team.\xa0 If you don\u2019t take responsibility, it affects the rest of the team. And if you don\u2019t take responsibility, you don\u2019t have a team, and then it\u2019s back to me and my wife."\xa0 \xa0

  • \xa0James Emerson

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Connect with James:

ReNew All Roofs

Facebook\xa0

Instagram\xa0

How To Get Involved:

From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of \u201caverage\u201d and reach the success that is anything but. And he wants you to join him.

Check Tomas out on Facebook, LinkedIn, Instagram, and don\u2019t forget to visit tomaskeenan.com and sign up to make sure you never miss an episode drop.

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