EP 117- Monica Byers: Living the Life of a Mother Trucker
The only difference between men and women are the words can or can\u2019t. All the false narratives you hear about sexism are partially true, however, it\u2019s a slap in the face to those who have chosen to set their focus and attention on pursuing a life most only read about on social media.\xa0 When you look at the types of professions people choose to work in, we make assumptions based on the fact a person is a male or female.\xa0 Today, this perspective is going to be questioned.\xa0 Monica Byers, is Founder and CEO of Sugar Creek Transportation, and the founder of the powerful brand Mother Trucker Life.\xa0 She has a fleet of 115 Big Rigs blazing the roads of the United States and 90 trailers.\xa0 Monica has doubled her fleet from last year and has goals to do the same thing in 2022.\xa0
Today, Tom and Monica get right into the logistics of owning and operating a successful trucking company, the cost of real estate and the increased value of recently purchased real estate, some of the high risks associated with simply transporting goods we use everyday across the U.S. Monica shares about her start in the trucking industry going from knowing absolutely nothing to managing the highly-detailed complexities of a trucking company. Tom and Monica talk about tire kickers\xa0 and the endless chase for opportunities to source business for her trucking team. Monica shares why she almost went out of business due to a very competitive market, mechanical challenges that occur that can run up costs, and the never-ending pursuit of finding success in the small details that equate to huge successes.
What You\u2019ll Learn:
- How much a brand new and used big rig costs as of today
- The number of miles the average truck has on it when it\u2019s purchased
- Family dynamics and why Monica is affectionately known as \u201cSugar Mama\u201d
- The responsibility that extends beyond the company and the bottom line\xa0
- Why Monica decided to dive into the trucking industry\xa0
- Monica shares how she value-stacks her offer to owner-operators and what she says to those who challenge her percentage
- Tom shares how he decided to open his own car audio business and how long it took\xa0 him to crash it
- One big mistake and lesson Monica learned one Memorial Day when she missed payroll
- What to do when the government comes and takes all your money from your account and how to insulate yourself from going bankrupt\xa0
- Monica\u2019s winning perspective that keeps her tough through challenging times\xa0
- Why Monica puts back 50% of her money back when she gets paid
- One of the best lessons Monica recently learned from an Uber driver
- What the Dream Manager is and how to unlock the law of reciprocity
- Tom and Monica talk about their experiences with #75 Hard Challenge and how Monica fights the temptation from drinking at bars during the challenge
- Monica shares some of her goals she has for 2022 including buying another truck yard, owning an apartment complex, and growing her Mother Trucker Life Brand
- What Mother Trucker is and who it serves
- How Monica is transforming the Trucking Industry for smaller carriers and owners
- And much more!
Favorite Quote:
\xa0"If every single one of my truck's motors blew tomorrow, I'd be fucked. So you have to look at the most expensive thing that could cost you and you have to have that in the bank. And that way, when it does, it's like, ah shit, back to doing business."
\xa0-Monica Byers\xa0
Connect with Monica:
Mother Trucker Life \xa0
\xa0
How To Get Involved:
From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of \u201caverage\u201d and reach the success that is anything but. And he wants you to join him.
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