TikTok: A Business Strategy ft. Uyi Omorogbe
We explore how the fashion brand, Naso\u2019s Founder and CEO Uyi Omorogbe harnessed TikTok and its algorithm to build out his clothing brand\u2019s awareness and cause, garnering notoriety as the TikTokker behind the series \u201cP*ssing Off My African Parents.\u201d We additionally walk through Naso\u2019s brand narrative, including how it came to collaborate with Banana Republic and fund education for Nigerian residents.