Max Berg - ELIQS/Barrel Labs
In business school, it\u2019s common for college professors to assign semester-long projects where students have to start a business. And to be honest, most students never take this project beyond the final grade. However, Max Berg and his classmate Dave Goldman took this assignment and ran with it. In a world where you can literally customize everything, they couldn\u2019t help but ask, \u201cwhy can\u2019t you create customized beer cans\u201d? After all, that\u2019s what everyone\u2019s drinking in college. After creating custom cans for their families\u2019 Thanksgiving dinner, their families, especially the grandparents, just couldn\u2019t get enough. Heck, one grandparent was even stashing them away to hold onto the memory. That\u2019s when they realized the concept of custom can labels had staying power beyond the classroom. Today we are talking with Max, co-founder of ELIQS, a company that creates customizable beverages made for the moment. We discuss:
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Why custom drinks pair so well with weddings
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How they started by soaking Trader Joe\u2019s beer bottles in bathtubs
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And their partnerships with everyone from individuals to businesses including Mischief