Leveraging Social Media - A Masterclass from our past guests
We have a special episode for you this week. We\u2019re living in the attention economy. Every day, we are bombarded with nonstop notifications, advertisements, and emails. Since every company is competing for their customer\u2019s attention, big brands dump large amounts of money into paid ads to hack the system. But we\u2019re going to let you in on a little secret. Sponsored posts on social media don\u2019t hit like they did a couple of years ago. Apps like TikTok have leveled the playing field. We\u2019ve had TikTok videos organically reach 1 million views in 24hrs, and when the client wakes up in the morning, they have tons of orders that came as a result of those videos waiting to be packed. Small brands don\u2019t have to spend thousands and thousands of dollars on ads. The playing field has officially been leveled. So this begs the question, \u201cwhat do you post on TikTok or Instagram to see this same success?\u201d In this episode, we are doing a look back on past episodes to dissect what works, and what doesn\u2019t work so you can cash in on this attention economy.