Joe Nicchi - CVT soft-serve moves to CPG
In 1926, Charles Taylor patented the world\u2019s first soft-serve ice cream machine. With the pull of a lever, these machines could dispense the cold yet soft ice cream we all know and love. Since that day, soft serve has been dispensed from those same machines. And if you\u2019ve ever been to a McDonald\u2019s where the ice cream machine is broken, you know the frustration of this aging system. However, 97 years after the first soft-serve machine turned the ice cream eating world upside down, Joe Nicchi has revolutionized how we consume soft-serve ice cream. He has created a way to package soft serve into a pouch, so you can enjoy it whenever, wherever. You no longer need to be Jeff Bezos to enjoy soft-serve ice cream in your house, because now you can grab a few pouches from the grocery store and keep them in your freezer. Or eat them all on the way home. No judgment from us. In today\u2019s episode, we chat with Joe, the founder of CVT Soft Serve about:
\U0001f366 How they are grappling to keep products on the shelves because the demand is so high
\U0001f366 the importance of making his product \u201cLA-mom friendly\u201d
\U0001f366 Why going on Shark Tank is a \u201chard pass\u201d for him