Guru Nanda - Puneet Nanda (as seen on TikTok)
Today, we're excited to welcome Puneet Nanda, the founder of Guru Nanda, to Startup to Storefront. Puneet's journey to mainstream success is unlike any other\u2014 he's built an Ayurvedic-inspired oral care brand that has gone viral thanks to TikTok, with over 285,000 followers and $12.5 million in sales to date. From oil pulling solutions to dual chamber mouthwash, Guru Nanda\u2019s products have captivated millions of consumers, and every viral moment on TikTok leads to a surge not just online but also in retail giants like Walmart and Amazon. Puneet\u2019s success story demonstrates the power of authenticity, customer engagement, and timely content. He\u2019ll be sharing the insights he\u2019s gained along the way, from understanding TikTok\u2019s unique ability to spread trends, to building impactful influencer partnerships, and using the platform to propel Guru Nanda to the forefront of holistic oral care. Whether you're a brand looking to leverage TikTok or simply curious about his innovative approach, Puneet\u2019s story offers valuable lessons on turning a passion into a thriving business.
On this week\u2019s episode, you'll also learn:
- How Puneet Nanda unexpectedly became a TikTok sensation and built a viral brand overnight.
- The ultimate dental showdown: Flossing vs. Brushing \u2013 the surprising truth behind what your routine might be missing.
- Why he shifted from traditional marketing to TikTok, and how embracing the platform revolutionized his business strategy and skyrocketed sales.
Let\u2019s dive into the secrets behind the viral success of Guru Nanda!