Gentefy - Barney Santos

Published: Oct. 11, 2022, 2 p.m.

Change is constant. It\u2019s inevitable. But it doesn\u2019t always have to be bad.

Gentefiers aren\u2019t strangers to the neighborhood. They are from the community, and they are trying to build up the community that is near and dear to their hearts.

From gentefication, we get Gentefy (hen-teh-fi), a development company founded by Barney Santos.

The goal is to act as a catalyst to stimulate economic growth through entrepreneurial activities.

Their first project is BLVD MRKT, a carefully curated food hall in beautiful Downtown Montebello. It\u2019s committed to serving up good food, good drinks, and good vibes.

In this episode, we talk with Barney Santos about:

\u2022 The difference between gentrification and gentefication

\u2022 Keeping money local

\u2022 And being greater than the sum of the stereotypes as a community

This marks our final episode celebrating Hispanic Heritage Month, so let\u2019s go out with a bang.