When Winc, the internet's favorite wine club, filed for bankruptcy, many thought the DTC model was finished. But Neha Kumar saw something golden\u2014true brand loyalty. \U0001f4a1 She acquired Winc\u2019s DTC arm and, through the power of scaled assets, transformed it into the lion\u2019s share of Full Glass Wine, a $100M powerhouse with two other brands under its wing. Now, millions of loyal Winc subscribers continue to enjoy the brand they love.
\U0001f377 Neha is also the former COO/CFO of Create & Cultivate, a Professor at UCLA, a mentor through the Women\u2019s Abundance Collective, and a first-generation Indian-American entrepreneur.\xa0She\u2019s redefining what it means to lead in both business and life. \U0001f4aa\u2728
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Tune in to this episode to discover:
\U0001f377 The future of DTC wine and where the industry is headed
\U0001f4a1 Neha\u2019s top tips for entrepreneurial success
\U0001f4c8 Exclusive insights into Neha\u2019s innovative marketing strategies
\U0001f680 How Full Glass Wine is optimizing efficiency and scaling to new heights