Deep Dive: The rising buy now, pay later trend
Towards the end of 2020, a number of \u201cbuy now, pay later\u201d (BNPL) startups started ramping up their marketing, plastering ads across malls, train stations, and even social media platforms.
What led to the rise of this new payment method? And is BNPL here to stay?
On this episode of\xa0Deep Dive,\xa0Tech in Asia\xa0journalists Melissa Goh and Putra Muskita discuss the growing popularity of BNPL, the potential risks it poses to consumers and businesses, and what it could become in the future.
More information on today's episode here: https://www.techinasia.com/deep-dive-rising-buy-pay-trend\xa0
Featured reporter:
- Melissa Goh, a Tech in Asia journalist based in Singapore
- Putra Muskita, a Tech in Asia\xa0reporter based in Jakarta, Indonesia
Essential reading:
- Explaining the fast rise of Kredivo, Akulaku, and Oriente to the $500m club
- Why the time is ripe for \u2018buy now, pay later\u2019 in Asia
- \u2018Buy now, pay later\u2019 heats up in Singapore with Grab, Mastercard entering the scene
- Southeast Asia\u2019s biggest buy now, pay later players
- The dark side of 'buy now, pay later'