Ray and Ben Gillenwater discuss some of the tech used inside the Starting Strength Gyms and their reasoning behind using it. \n\n00:00 - Intro\n0:04:05 - What has Starting Strength done for you\n0:09:49 - Investing in technology\n0:11:25 - Three applications \n0:17:50 - Mistakes in software causing financial issues in companies\n0:23:03 - IT guy to business tech expert\n0:26:46 - Every company is a technology company\n0:31:02 - Business philosophy \n0:36:15 - Two buckets\n0:39:41 - Yelp\n0:44:06 - Tech at the gyms\n0:48:49 - Doing something for yourself\n0:56:30 - Lighting in the gyms\n1:05:20 - Case Studies