BROADCASTS.com

Aaron Vidas is the founder and CEO of Strategy Box, a company that helps others companies find their most profitable customers and creates radically simple plans to help them grow.

In this interview, Aaron talks to us about the software he built to help B2B companies determine the ROI of their marketing. Aaron shares his journey from validating his idea to hiring someone else to execute on his minimum viable product. We learn the importance of evaluating the ROI of our marketing and how you can use Strategy Box's dashboard to see what\u2019s working for you in your business.

\xa0

In This Interview I Ask:

• 2:55 - Recap for us, what did you find out your business was great at that you decided to focus on?
• 10:23 - When you look at an opportunity, but [realize] I\u2019m not the guy to go execute it, how did you start moving towards this process?
• 13:42 - How do you view market/idea validation?
• 17:07 - What did the build look like for the MVP (minimum viable product)?
• 21:11 - What does the [StrategyBox] dashboard look like in terms of what data you\u2019re showing?
• 24:00 - How many different roles do you have in the software?
• 26:30 - How does [AI and the algorithm] play a role in the Dashboard?
• 29:14 - How is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies?
• 31:29 - Does [the StrategyBox] dashboard reduce the amount of overall tools [CMOs] need to use or just make better use of them because the data becomes easier to interpret?
• 32:34 - Who is the ideal customer for [StrategyBox]]?
• 35:22 - What are the most exciting things on the product roadmap that are coming down the line?

\xa0

Minimum Viable Product

You need a condensed set of specifications of what your MVP needs to do. The functionalities don\u2019t have to be your full vision. You just need to make sure it works solves a problem today. Also, make sure you can sell that version.

\xa0

What is the ROI of Your Marketing?

You need to know the ROI of your marketing. You need to know what\u2019s working and what\u2019s not. You need to have a clear picture of every dollar and how much revenue you get back. The average CMO is using nine to twelve tools to figure out what\u2019s going on in their marketing.

\xa0

There is One Reason Someone is Buying

In any given B2B sale, there is literally one reason somebody is buying. It might they can get it faster. It might be the service is better, but there\u2019s an itch that you\u2019re scratching. That\u2019s the 80% of the reason they\u2019re buying. The other reasons are the 20%.

\xa0

About StrategyBox

StrategyBox shows you what your company does this week in regards to what is driving revenue for you, and what is suck on revenue for you. That way you can evaluate what about your marketing and sales activities is working or not, and who is responsible for what within that.

StrategyBox\u2019s intention is that if you are going to spend a dollar with them, they can provide you an insight or information that you can then go make an action and make eight to ten more dollars on.

StrategyBox\u2019s ideal customers are B2B SaaS (software as a solution) and B2B professional services (ie: agency work, consulting) who spend a lot of money spend a lot of money on marketing and sales, but don\u2019t necessarily know the performance of it. They can help you find leakage in your sales and marketing, even if you are getting leads. Customers who are not ideal are companies generating less than one million dollars in revenue.

\xa0

Show Links:

Aaron Vidas.com, website

Strategy Box, website

Contact Aaron, email

CrazyEgg: Website Heatmaps, website

Zapier: App Automation, website