In what is a jam packed conversation, Don Reid, Jr. shared his own experiences as he works to keep his business afloat amidst COVID-19. As the CEO of a web design company in Delaware County, Coyote Web Design, Don helps businesses with smaller budgets get online with websites. In our conversation, Don chatted through a range of advice and guidance for small businesses to successfully navigate the coronavirus economy. Links * Business website: coyotewebdesign.com* Don on Twitter: @donreidjr Notes Tools * Websites: WordPress* WordPress Theme: Divi from Elegant Themes* Web Hosting: Siteground* Email Marketing: MailChimp What are you telling clients about marketing and design in the coronavirus economy? * Build multiple revenue streams* “You need to have a couple streams of income.” * Don heard a podcast or watched a video from Joe Casabona about the value of creating multiple streams of income talk – and wondered about doing the same* Use social media to learn and connect with industry leaders* Don has changed the way he manages his Twitter account: he started following people, businesses, and organizations in the web design and web marketing industry* Don advises his clients to the same – take the same approach by following industry leaders on social media* Review and consider what highly successful businesses and see what they’re doing* Build a distribution list!* Sign up for email newsletters to see how other folks are using the newsletters – emulate what works* Don recommends MailChimp to his clients: it’s a free tool for getting started* Respond to emails and comments to build connections with customers and leads* Don cited the example of Kori Ashton, who has responded to Don’s communication with him* LINK: Episode 10 Can you share an example of a client who has embraced change successfully? * Example – Successful Advice!Told a client to look at email newsletter* Set up a funnel on their site to build email list* Respond to the email/comments COVID-19 forced businesses to pause: Use that time to reposition and improve online marketing efforts * Use the coronavirus economy slowdown to learn more about digital marketing* Start a podcast, create some YouTube videos, start a newsletter, or do something to begin building multiple revenue streams* Create something and put it out there, knowing full well that everything won’t be perfect right out of the gate* Get involved with affiliate marketing programs with the vendors that we use for our client projects